Union Minister Anurag Singh Thakur recently marked a significant milestone in the information and broadcasting sector with the launch of PB-SHABD, a groundbreaking news-sharing service, and the unveiling of revamped websites for News On Air and DD News. These initiatives, along with the introduction of an audio-visual network named ‘Shabd,’ are poised to reshape how news is disseminated across India.
PB-SHABD: Redefining News Delivery
PB-SHABD, a collaboration between Prasar Bharati and various media outlets, aims to democratize access to news content by providing daily feeds in video, audio, text, and photo formats. Leveraging Prasar Bharati's extensive network of reporters and correspondents, PB-SHABD promises to deliver the latest news from every corner of the country. The service offers a lifeline to smaller newspapers, TV channels, and digital portals, providing them with high-quality, customizable content at no cost.
Union Minister Thakur emphasized the platform's role in supporting smaller news organizations, which often lack the resources for comprehensive content gathering. By offering clean feeds devoid of Doordarshan's logo, PB-SHABD ensures that news outlets can freely utilize curated content in multiple languages, fostering a more inclusive and diverse media landscape.
Revamped Websites: Enhancing User Experience
Accompanying the launch of PB-SHABD are the revamped websites of DD News and Akashvani News, along with updates to the News On Air mobile app. These enhancements promise users a seamless and engaging experience, featuring personalized news feeds, multimedia integration, live streaming, and offline reading capabilities. The redesigned platforms cater to diverse interests, with dedicated sections covering national and international news, education, health, business, science, sports, environment, and opinion pieces.
Secretary of the Ministry of Information and Broadcasting, Sanjay Jaju, commended Prasar Bharati for its efforts in modernizing news dissemination. He highlighted the synergies created by the new platforms, which are poised to deliver meaningful news content to audiences nationwide.
Union Minister for @MIB_India Shri. Anurag Singh Thakur launches ‘SHABD’ - Prasar Bharati shared audio-visuals for Broadcast Dissemination. pic.twitter.com/jttCGrh1FT— PIB in KERALA (@PIBTvpm) March 13, 2024
Empowering Media Organizations
CEO of Prasar Bharati, Gaurav Dwivedi, affirmed the organization's commitment to reaching out to media organizations and sharing audio, video, photo, and text-based information. Through collaborative efforts, Prasar Bharati aims to enrich the news landscape and foster greater connectivity among diverse media outlets.
The launch of PB-SHABD and the revamped websites herald a new era of news distribution in India. By harnessing technology and collaboration, these initiatives promise to empower media organizations, enrich user experiences, and foster a more informed society. As the information and broadcasting sector continues to evolve, initiatives like PB-SHABD serve as beacons of innovation, driving positive change in how news is consumed and shared across the nation.
The details are available at Prasar Bharati SHABD
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