The first travel agencies to integrate with OpenAI's ChatGPT artificial intelligence-powered chatbot are Expedia Group and Kayak. In order for ChatGPT to access their data while replying to customer enquiries, the two businesses have developed plugins.
Customers can engage in more conversational interactions with Kayak's search engine by using the plugin. For instance, ChatGPT can comprehend the request, "I'm looking for a hotel in New York City that's close to Central Park," and ask Kayak to provide suggestions that, when clicked, direct the user to Kayak's website or app.
Matthias Keller, chief scientist at Kayak said, “We’ve had several chat products in the past – voice and text-based - and initially, it wasn’t a great experience to go through all these results ... but when you are in early exploration … I think there are a lot of use cases for having ChatGPT support you in that and that’s really exciting”.
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