Apple iPhone 17, iPhone Air, AirPods Pro 3 & Apple Watch 202

Apple has once again captivated tech enthusiasts worldwide with its latest product launches at its flagship event on September 9, 2025. The Cupertino-based tech giant unveiled the iPhone 17 lineup, including the thinnest iPhone ever, the iPhone Air, along with updates to AirPods Pro 3 and the Apple Watch Series 11 and Watch Ultra 3. As always, the new devices bring enhanced performance, refined designs, and state-of-the-art features aimed at redefining user experiences across smartphones, wearables, and audio accessories.

iPhone 17 Series: A Leap in Design, Performance, and Camera Technology

Apple introduced four new iPhone models this year: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone Air. The 2025 iPhone lineup comes with upgraded cameras, longer battery life, and faster performance, along with the return of the aluminium frame on the Pro models. Notably, Apple has expanded the 120Hz ProMotion display to all models, a feature previously exclusive to Pro devices, elevating the visual experience for all users.

iPhone 17: Redesigned, More Powerful, and Smarter

The iPhone 17 comes with a larger 6.3-inch Super Retina XDR display, featuring thinner bezels, Ceramic Shield 2 protection, and peak brightness of 3,000 nits. The device offers an always-on display and 120Hz refresh rate, making scrolling and gaming smooth and responsive.

Key features include:

Cameras: Dual 48MP Fusion system with a 2x telephoto lens, and a new 48MP ultra-wide camera. The front-facing camera is now 18MP and square-shaped, supporting 4K HDR recording and Center Stage for video calls.
Processor: Powered by the A19 chip, featuring a 16-core neural engine, six-core CPU, and five-core GPU optimized for AI tasks.
Battery Life: Offers up to eight extra hours of video playback compared to iPhone 16, thanks to iOS 26’s Adaptive Power Mode.
Storage Options: Starting at 256GB, with a 512GB variant.
Colors: Lavender, mist blue, black, white, and sage.

Price in India: ₹82,900 (256GB), ₹1,02,900 (512GB)

Pre-orders: September 12

Sales: September 19

iPhone 17 Pro: Professional-Grade Performance

The iPhone 17 Pro comes with a 6.3-inch Super Retina XDR display supporting ProMotion, Always-On mode, and peak brightness of 3,000 nits. Its Ceramic Shield 2 on both front and back ensures three times better scratch resistance and four times better crack resistance than previous models.

Design and Build:

Aerospace-grade 7000-series aluminium unibody.
Integrated vapor chamber for heat dissipation, enhancing performance and battery efficiency.

Core Specifications:

Chipset: A19 Pro with 6-core CPU, 6-core GPU, and 16-core Neural Engine.
Connectivity: N1 wireless chip supports Wi-Fi 7, Bluetooth 6, and Thread.
Cameras: Triple 48MP Fusion system (Main, Ultra Wide, Telephoto with tetraprism design for 8x optical zoom). Front 18MP Center Stage camera with 4K HDR recording.
Video Capabilities: Dolby Vision HDR, ProRes RAW, Apple Log 2, and genlock for professional multi-camera setups.
RAM: Upgraded to 12GB.

Price in India: ₹1,34,900 (256GB), ₹1,54,900 (512GB), ₹1,74,900 (1TB)

Colors: Silver, cosmic orange, deep blue

Pre-orders: September 9

Sales: September 19

iPhone 17 Pro Max: The Pinnacle of iPhone Innovation

The iPhone 17 Pro Max is Apple’s largest and most powerful iPhone yet, featuring a 6.9-inch Super Retina XDR display with ProMotion, Always-On mode, and 3,000 nits peak brightness.

Highlights:

Battery Life: Longest among iPhones; supports 50% charge in just 20 minutes using 40W USB-C adapter.
Cameras: Triple 48MP Fusion setup with 8x optical zoom telephoto lens, 40x digital zoom, and 18MP Center Stage front camera.
Video Production: Supports Dolby Vision HDR, ProRes RAW, Log 2, and genlock.
Connectivity: N1 wireless chip, Wi-Fi 7, Bluetooth 6, Thread support.
Storage Options: 256GB to 2TB.

Price in India: ₹1,49,900 (256GB), ₹1,69,900 (512GB), ₹1,89,900 (1TB), ₹2,29,900 (2TB)

Colors: Silver, cosmic orange, deep blue

Pre-orders: September 9

Sales: September 19

iPhone Air: Apple’s Thinnest and Most Elegant iPhone

The iPhone Air is the slimmest iPhone ever, with a 5.6mm titanium frame and a 6.5-inch Super Retina XDR display. Apple describes it as “a total game changer,” combining durability, style, and performance.

Key Features:

Chip: A19 Pro, same as iPhone 17 Pro models, paired with C1x modem for twice the speed.
Battery: Up to 27 hours of video playback (40 hours claimed elsewhere).
Cameras: 48MP Fusion main camera, 12MP telephoto lens, 18MP front camera with Center Stage.
Connectivity: N1 chip supports Wi-Fi 7, Bluetooth 6, and Thread.
Special Features: Action button, Camera Control, eSIM-only design for maximizing battery space.

Price in India: ₹1,19,900 (256GB), ₹1,39,900 (512GB), ₹1,59,900 (1TB)

Colors: Black, white, beige, light blue

Pre-orders: September 12

Sales: September 19

AirPods Pro 3 and Apple Watches: Smarter, Faster, and More Intuitive

Apple also revealed updates to its wearables and audio devices:

AirPods Pro 3

Features live translation powered by on-device AI, enabling real-time conversation translations.
Price in India: ₹25,900
Availability: September 19

Apple Watch Series 11

Introduces sleep score tracking and hypertension alerts using advanced heart monitoring.
Price in India: ₹41,900
Availability: September 19

Apple Watch Ultra 3

Offers the largest display and longest battery life ever for an Apple Watch.
Price in India: ₹89,900
Pre-orders open, with sales starting September 19

Final Thoughts

Apple’s 2025 product lineup reinforces its commitment to innovation, performance, and user-centric design. From the iPhone Air’s ultra-slim form factor to the iPhone 17 Pro Max’s professional-grade cameras, and AirPods Pro 3’s AI-powered features, Apple continues to set new standards in mobile technology, wearables, and audio.

The launches highlight Apple’s ability to merge cutting-edge hardware with intuitive software, ensuring that users enjoy a seamless, high-performance experience across all devices.

With inputs from agencies

Image Source: Multiple agencies