From Food to Booze: What's Next?
Brace yourselves, folks! The titans of food delivery, Swiggy, Zomato, and BigBasket, might soon be knocking on your door with more than just your dinner. Yes, you read that right. These companies are planning to start delivering low-alcohol drinks like beer, wine, and liqueurs to homes in tier-1 cities. According to the Economic Times, states like New Delhi, Karnataka, Haryana, Punjab, Tamil Nadu, Goa, and Kerala are pondering over pilot projects to kick off this liquid revolution.
Same Old Innovation, Different Thirsty Times
Remember when Swiggy and Zomato bravely ventured into alcohol delivery in 2020 during the COVID-19 lockdown? Their main gig of food delivery hit a rough patch, so they thought, "Why not booze?" Ranchi got a taste of Swiggy's new venture first, followed by Zomato's rapid expansion plans. Now, these delivery behemoths are ready to jazz up your evenings in the big cities, with talks underway to get the green light from the authorities.
While Odisha and West Bengal have been enjoying home-delivered spirits for a while, other states are just waking up to this possibility. Industry insiders reveal that this move could boost online sales by 20-30%, all while ensuring age verification and adherence to regulatory guidelines. As Dinker Vashisht of Swiggy puts it, it's all about ensuring “end-to-end transaction records” and synchronizing with “regulatory and excise requirements.” So, get ready to raise a glass to the new normal, where your favorite drink is just a click away!
Inputs by Agencies
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