Shein, a Chinese fast-fashion company, is in discussions with Reliance Retail about partnering up for sourcing and retail, which would be its return to India.
In order to strengthen its supply chain and get raw materials from India for its international operations, the brand is reportedly looking to join Reliance Retail, according to sources. Additionally, sources said that it is anticipated that Reliance will use its extensive network to promote its products across platforms.
As a result of geopolitical tensions between China and the United States, the Centre disabled the brand's app in 2020 as part of a campaign against Chinese apps. Due to its affordable prices and contemporary merchandise, the company has experienced tremendous growth in India, particularly among Gen Z and millennial customers.
Businessline's inquiries went unanswered by Reliance Retail. More than 150 nations sell the fashion, beauty, and lifestyle products offered by the Singapore-based online fashion giant.
According to sources in the foreign press, Shein wants to broaden its supply chain and sourcing while taking advantage of India's consumer market. With companies like H&M and Zara focusing on quick growth, the fast fashion industry has been expanding over the last several years.
The largest retailer in the nation, Reliance Retail, runs a network of more than 18,000 stores as well as digital shopping sites including Ajio and Tira. It sells goods in a range of categories, including groceries, home gadgets, clothing, cosmetics, and lifestyle products. Many international brands in the luxury and premium divisions are sold through Reliance Brands, a division of Reliance Retail Ventures.
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