Bharti Airtel, one of India’s leading telecommunications companies, has recently unveiled a groundbreaking content partnership with Apple. This collaboration is set to bring exclusive Apple Music and Apple TV+ deals to Airtel customers later this year.
Partnership Overview
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Exclusive Apple Content for Airtel Customers
The new alliance between Bharti Airtel and Apple will offer Airtel customers a range of exclusive benefits:
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Apple TV+ Integration: Apple TV+ will be integrated into Airtel’s Xstream video-streaming service. This service is available through Airtel’s premium Wi-Fi and postpaid plans, enhancing the streaming options for customers.
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Apple Music Deals: Airtel’s Wynk Premium music-streaming service will feature special offers for Apple Music subscribers, creating a unique value proposition for music lovers.
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Enhanced Entertainment Options
With the integration of Apple TV+ into Airtel Xstream:
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Premium Content: Subscribers will have access to Apple TV+’s extensive catalog, which includes Hollywood films, award-winning series, groundbreaking documentaries, and family-friendly content.
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Bundled Access: Apple TV+ will be included with Airtel’s premium Wi-Fi and postpaid plans, adding significant value to these services.
For music enthusiasts:
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Apple Music Features: Wynk Premium users will be offered exclusive deals for Apple Music. Apple Music boasts a vast collection of global and Indian music, curated playlists, artist interviews, Apple Music Radio, and advanced features like Apple Music Sing, time-synced lyrics, lossless audio, and Spatial Audio.
Growing Demand for Premium Content
The partnership comes at a time when large-screen video content viewership is surging in India. Consumers are increasingly seeking high-quality content, and Apple TV+ has quickly established itself as a leading service in this space. Since its launch, Apple TV+ has achieved rapid success, garnering numerous awards and acclaim for its original programming.
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Apple TV+ Achievements
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Original Hits: Apple TV+ has premiered more original hits and received more awards faster than any other streaming service in its debut.
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Content Library: The service offers a broad range of content, including popular series like “Ted Lasso” and the Oscar-winning film “CODA.”
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Broad Availability: Apple TV+ is accessible on various devices including iPhones, iPads, Macs, and popular smart TVs.
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Impact on Airtel Xstream
The addition of Apple TV+ to Airtel Xstream’s offerings will further enhance the platform's appeal by providing customers with even more diverse and high-quality content options.
Wynk Music Transition
As part of this partnership, Airtel will be making significant changes to its music streaming strategy:
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Wynk Music’s Future: Airtel will exit the music streaming sector and shut down the Wynk music app. This move will consolidate Airtel’s focus on enhancing content offerings through its partnership with Apple.
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Employee Transition: Employees from the Wynk music team will be reassigned to other roles within the company.
Statements from Key Executives
Amit Tripathi, Chief Marketing Officer & EVP Customer Experience at Bharti Airtel, expressed enthusiasm about the partnership:
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Customer Experience: “Airtel and Apple are natural partners who strive to bring excellence to customer experience. We share a common vision of serving the entertainment needs of Indian users. This partnership will provide our customers immense value with access to the best global content and entertainment.”
Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats, also shared his excitement:
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Content Variety: “We are thrilled that Airtel customers in India will soon enjoy the incredible content on Apple TV+ and Apple Music. With our extensive catalog of films, TV shows, and music, we are confident there will be something for everyone.”
About Bharti Airtel
Bharti Airtel, headquartered in New Delhi, India, is a global communications solutions provider. It serves over 550 million customers across 17 countries in South Asia and Africa. Airtel is a top mobile operator globally and offers a wide range of services including:
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Mobile and Broadband Services: 4G/5G mobile broadband and high-speed Airtel Xstream Fiber.
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Digital Entertainment: Convergence across linear and on-demand content, streaming services, digital payments, and financial services.
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Enterprise Solutions: Secure connectivity, cloud and data center services, cybersecurity, IoT, Ad Tech, and cloud-based communication.
Key Details:
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Founded: 1995 by Sunil Bharti Mittal.
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Operations: In 18 countries with a significant customer base.
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Network: Offers 2G, 3G, 4G, and is expanding into 5G.
For more information, visit Airtel's official website.
About Apple Music
Apple Music is a leading music streaming service that offers:
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Vast Catalog: Over 100 million songs, curated playlists, artist interviews, and global premieres.
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Advanced Features: Includes Apple Music Sing, time-synced lyrics, lossless audio, and Spatial Audio.
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Availability: Accessible on various Apple devices and popular smart speakers, smart TVs, Android, and Windows devices.
For more details, visit Apple Music.
About Apple TV+
Apple TV+ provides:
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Premium Content: Original drama and comedy series, feature films, documentaries, and children’s programming.
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Awards and Recognition: Rapid success with numerous awards and nominations for its original content.
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Access: Available on the Apple TV app across a wide range of devices.
For more information, visit Apple TV+.
With inputs from agencies
Image Source: Multiple agencies
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