Surf Excel, Rin, or Wheel? Hindustan Unilever's detergent strategy is a masterclass in targeting different consumer segments. But they're not just different brands; they target different consumers. - Surf Excel: For those who want the best, Surf Excel is a premium detergent designed for high-efficiency washing machines. - Wheel: A budget-friendly option for those who wash their clothes manually. - Rin: Falls somewhere in between, offering a balance of quality and affordability. By having three brands in the same market, HUL can cater to a wider range of customers. Do you have a favorite detergent? Let us know in the comments!
In video - Abhay
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