Puma, the German sportswear brand, witnessed remarkable growth in sales in India,with a revenue surge of 46%, during the last fiscal year. This marks Puma's continued position as the largest sports brand in India, outselling rivals Adidas, Nike, and Reebok combined. According to the latest filings with the Registrar of Companies, Puma had revenues of Rs 2,980 crore during the FY22 period, ending in December 2022. This figure is a significant increase from the previous year's sales of Rs 2,044 crore. The company's success can be attributed to its strategic investments in expanding its product range and increasing its retail footprint in India. Puma has been investing in product innovation, including sustainable materials and designs that cater to Indian consumers' preferences.
Additionally, Puma has partnered with high-profile athletes and sports teams in India, such as Indian cricket captain Virat Kohli and Indian Premier League team Mumbai Indians, which has helped to boost its popularity in the country. Puma has been operating in India for over a decade and has become a well-known name in the country's sports industry. Its success in India is part of the company's broader global growth strategy, which includes expansion into other emerging markets such as China and Latin America. Puma's continued success in India is expected to drive its growth in the region and contribute to the company's overall global growth trajectory.
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