Blue Dart Express Limited, a leader in logistics, has taken a significant step forward by relaunching its Dart Plus Service as "Bharat Dart." This strategic transformation reflects Blue Dart's unwavering commitment to serving the diverse needs of India, also known as "Bharat," as stated in their recent regulatory filing.
Blue Dart's decision to rebrand its service stems from a thorough process of discovery and research. This move signifies their dedication to aligning their services with the evolving demands of the Indian market.
In a statement, Blue Dart Express Limited invited all stakeholders to join them on this transformative journey. Their mission remains steadfast: connecting Bharat to the world and the world to Bharat.
Amid Political Controversy: A G20 Invitation
This announcement comes on the heels of a political controversy sparked by President Droupadi Murmu's invitation to G20 leaders, urging them to refer to India as "Bharat" instead of "India."
Balfour Manuel, Managing Director of Blue Dart, emphasized the alignment between the government's vision of "One Earth, One Family, One Future" and Blue Dart's forward-thinking approach. This rebranding positions Blue Dart as a trailblazer in the logistics industry.
Elevating the Customer Experience
Manuel further expressed excitement about this transformation, describing it as the first step in a new and exciting chapter for the company and the nation. Blue Dart aims to leverage its expertise to enhance its capabilities and elevate the overall customer experience.
Blue Dart boasts access to over 55,000+ locations across India and serves 220 countries and territories worldwide. Initiatives like DAWN (Delivery Anywhere Now) and RISE (Revenue Increase from SMEs and Emerging Markets) have expanded their serviceable locations, with a special emphasis on tier-II and tier-III cities in India.
Tapping into Emerging Markets
In FY23, tier-II and tier-III cities accounted for 18.6% and 37.1%, respectively, of the overall e-commerce market share. Blue Dart's growth in these cities aligns with the rise of a new middle class and changing consumption patterns in India.
Blue Dart's transformation into "Bharat Dart" marks a significant milestone as it continues to serve and shape the logistics landscape in India and beyond.
© Copyright 2023. All Rights Reserved Powered by Vygr Media.
