Online quick-commerce platform Zepto created a buzz with a recent ad hinting at delivering Skoda cars in just 10 minutes. The ad featured a Zepto delivery executive picking up a Skoda Kylaq from a showroom, leading many to believe that car deliveries were now part of Zepto's services.
However, Zepto's co-founder and CEO, Aadit Palicha, clarified that the company is not quite delivering cars just yet. Instead, Zepto has partnered with Skoda to offer quick test drives of the new Skoda Kylaq sub-4m SUV. Starting February 8, 2025, customers can book a test drive through the Zepto app and have the car brought to their doorstep for a spin.
The Skoda Kylaq is the company's first-ever sub-four-meter SUV, entering a competitive segment of the Indian car market. Prices for the Kylaq range from Rs 7.89 lakh to Rs 14.40 lakh (introductory ex-showroom, pan-India). The Kylaq has a minimalist but aggressive design, with a robust safety net including 6 airbags as standard. It also boasts a 5-star safety rating in the Bharat NCAP crash test.
While the specifics of the test drive logistics are still unclear, this partnership marks a move in how consumers can approach car buying. Zepto, known for its speedy delivery of groceries and other essentials, is now making its mark in the automotive industry.
This isn't the first time Zepto has grabbed attention with its marketing strategies. Previously, the company launched a social media campaign featuring a meme character named 'Sharma ji' to promote unlimited free deliveries. However, Zepto also faced criticism for a personalized marketing notification that was considered intrusive. The company apologized and updated its processes to prevent similar issues in the future. They also had a festive campaign that turned the re-gifted Soan Papdi into the hero of its festive campaign.
How does Zepto plan to ensure the safety of test drives?
The provided search results do not contain specific details on how Zepto plans to ensure the safety of test drives. However, some articles mention Zepto's focus on rider safety in general. Zepto emphasizes rider safety by operating within a small 3 km radius, and not incentivizing speed1. Skoda's Kylaq, the car being offered for test drives, includes safety features such as six airbags and electronic stability control.
What feedback mechanisms does Zepto have for test drive participants?
The provided search results do not contain information about feedback mechanisms for test drive participants. However, some articles discuss Zepto's customer feedback approach in general. Zepto actively seeks customer insights through various channels like surveys, ratings, social media, and direct conversations with delivery partners. This feedback is used to improve product listings, personalize shopping experiences, enhance delivery efficiency, and address customer pain points.
With inputs from agencies
Image Source: Multiple agencies
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