On Thursday, the very popular Haldiram’s, food and snack company has partnered with South Africa's Futurelife to bring a range of nutritional products to the Indian market, to cater to this rising demand of healthier food choices by Indians.
The Healthy products include Smart Foods, Smart Oats and Ancient Grains, Crunchy Granola, and High Protein offerings, targeting health-conscious consumers looking for both taste and nutritional benefits.
Futurelife is a globally recognized brand for providing high-quality, nutritious, and flavorful food products, has been selected as the preferred partner for Haldiram's in India.
The initial phase of the launch will cover key north Indian states, including Delhi-NCR, Haryana, Punjab, Uttar Pradesh, and Himachal Pradesh. Consumers can find these nutritional products both at Haldiram's retail outlets and popular online platforms such as Amazon, Flipkart, Milk Basket, Big Basket, and Grofers.
A.K. Tyagi, Executive Director of Haldiram's, said the company is committed to align with the evolving preferences of Indian consumers. "We are not only witnessing an increasing consumer preference for health foods in India but also a growing inclination to try new, non-traditional food products. We are excited about our partnership with Futurelife and are eagerly looking forward to retailing their products across our stores in North India," stated Tyagi.
Mark Bunn, Managing Director of Futurelife, expressed enthusiasm about entering the Indian market, stating, "We are very excited to be entering India – a new market for us and an important global economy. The global shift towards health foods, amplified by the work-from-home phenomenon, has increased the demand for such products. We believe India is a crucial market that will be very receptive to our range of products."
This strategic collaboration by Haldiram's is to stay ahead of changing consumer preferences and provide a wide range of high-quality, nutritious, and tasty options.
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