Dubai’s Binghatti unveils new exclusive Bugatti residences

Dubai's Coca-Cola Arena was the venue for the unveiling of Bugatti's ambitious plan for the world's first Bugatti-branded residential building. Located in Business Bay, the Bugatti Residences will feature a 46-level tower with a unique wobbly shape reminiscent of a boomerang, taking inspiration from the sleek curves of Bugatti sports cars.

The development will encompass 171 Riviera Mansions and 11 Sky Mansion Penthouses, each embodying design elements that pay homage to the French Riviera. Bugatti and its partner developer, Emirati real estate company Binghatti, have ensured that the interiors of the Bugatti Residences prioritize comfort, functionality, and elegance, effectively capturing the essence of the beautiful French Riviera.

The construction of this exceptional project is expected to be finalized within a timeframe of three and a half years. Residents of the Bugatti Residences will enjoy a plethora of amenities, including a Riviera-inspired beach, pool, spa, fitness club, and a chef's table. To provide a seamless experience, the building will offer valet, chauffeur, and concierge services, as well as an exclusive members-only club and two car lifts that transport vehicles directly from the garage to the penthouses.

Binghatti, with its existing expertise in luxury residential projects such as the ongoing Binghatti Burj in Business Bay, a collaboration with American timepiece maker Jacob & Co., is well-versed in delivering extraordinary living spaces. Branded real estate projects have become increasingly popular, as renowned luxury brands from diverse industries venture into the thriving hospitality and residential markets.

Names like Bulgari, Fendi, Armani, Porsche, and Bentley have successfully incorporated their distinctive brand elements and ethos into residential towers and hotels, aiming to offer a truly elevated lifestyle experience. The branded residential real estate sector has witnessed substantial growth, with over 700 projects worldwide, reflecting a remarkable 150% increase over the past decade, as reported by London-based broker Savills.