Kavita Farid Veljee is a true Goan at heart, and in Goa, every woman knew that the true meaning of life resided in the heart. Inspired by this belief, Kavita founded her brand, KAALIZ, Bespoke Essentials.
The name "KAALIZ" holds a special significance for Kavita as it derives from three family names. The "KA" represented Kavita, her own name; the "A" symbolized her daughter Afreen, and the "LIZ" signified her daughter-in-law Liza. The brand name encapsulated the essence of their hearts, reflecting their shared love and passion.
At KAALIZ, the focus is on creating truly special products. Kavita takes great pride in sourcing most of their raw ingredients from the fertile Goan soil. The coconut oil in their moisturizers comes from their family's backyard, ensuring its purity and quality. They also incorporated Kokum Butter, a widely available Goa ingredient known for its nourishing properties, into their body butter. Kokum is a beloved ingredient in Goan cuisine and daily life, cherished for its numerous health benefits. Additionally, they utilize Cashew Butter in their products, celebrating the rich abundance of cashew nuts in Goa.
KAALIZ follows a unique approach by customizing each product according to the customer's specific needs. When an order is received, Mrs. Veljee will sit down with the customer, personally assessing their requirements. Drawing from her vast experience and knowledge, she will suggest suitable moisturizers or hair oils tailored to address concerns like acne, dandruff, or dry skin. KAALIZ firmly advocates using small quantities of their products due to the absence of preservatives, ensuring freshness and efficacy. Starting with just 100 grams, they provide the perfect amount for customers to experience the benefits firsthand.
Mrs. Veljee's commitment to freshness extends beyond skincare to all aspects of life, including food and storage. She firmly believes in the importance of everything being fresh, inspired by her South Indian background, where refrigeration for food is not a common practice.
As a result of their personalized approach and dedication to quality, KAALIZ has a small yet loyal clientele. Their reputation grew mainly through word-of-mouth, attracting clients from various age groups. Kavita emphasizes discipline among her customers, ensuring they disclose any allergies for their safety. Drawing from traditional wisdom passed down through generations, she offers a range of oils with specific benefits and applications. Hibiscus, onion, coconut oil, and fenugreek are hailed as beneficial ingredients for hair care, readily available, and reasonably priced. Another prized ingredient, Vetiver, or Khus, known for its skin and hair benefits, was sourced locally in Goa and not readily available abroad. Even the utensils used to create KAALIZ products are made of iron, aligning with Kavita's holistic approach.
Throughout her journey, Kavita's family provided unwavering support. Her children and daughter-in-law stood by her side, contributing their skills and dedication. Mrs. Veljee's daughter-in-law, in particular, played a pivotal role, assisting her in learning and growing the business. Their united efforts propelled KAALIZ forward, fostering an environment of love and collaboration.
As the driving force behind KAALIZ, Kavita embraces a leadership style that encourages individuality and personal growth. She firmly believes that everyone has their own path to follow, and through the pursuit of excellence with KAALIZ, anything is possible.
Looking ahead, Kavita feels immensely blessed and believes that anything can be achieved with a little extra effort and self-motivation. Her positive mindset and determination serve as guiding principles in her personal and professional life.
The pandemic brought about a profound change in Kavita's outlook. Battling severe depression, she realized the importance of embracing a healthy lifestyle and eating habits. Simple changes, like consuming crushed coriander water, significantly impacted her well-being. Previously plagued by insomnia and lacking energy, she discovered that nourishing her body and mind made a substantial difference.
In her personal routine, Kavita substitutes wheat or refined wheat with rice flour rotis/chapatis, emphasizing healthier options. She prepares pulses for breakfast daily and indulges in traditional Goan bhajji once a week. Her family enjoys a non-vegetarian meal once a week as well. Throughout the day, she stays hydrated with fluids like tender coconut water and lemonade. For her skin, she prefers using oils and gently massaging them into her skin using her fingers. Depending on her schedule, she will use an oil or moisturizer after showering, serving as a base for makeup or as part of her nighttime routine. Kavita also enjoys creating her own lipstick at home. She considers the ritual of oiling or moisturizing the body while still moist after a shower essential, emphasizing that it doesn’t take much time but yields significant benefits.
Kavita firmly believes that every individual is beautiful in their own right, free from the constraints of societal standards. Maintaining a positive mindset contributes to both physical and mental well-being. What was once dismissed as mere words from others now took on a new meaning for her—manifestation. Mrs. Veljee firmly believes that whatever one believes in, with the right mindset, will eventually come to fruition.
With her brand KAALIZ and unwavering spirit, Kavita Farid Veljee is on a journey of empowerment, self-discovery, and creating a positive impact in the lives of those she touches.
Kavita Farid Veljee,
"Founder of KAALIZ"
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