Toyota is gearing up to launch an affordable version of its iconic Land Cruiser next month, aiming to attract a wider range of customers. This new model promises to deliver the renowned durability and off-road capabilities associated with the Land Cruiser name while remaining budget-friendly.
Some reports suggest that the new Toyota Land Cruiser might make its official debut after Diwali in 2024. The IMV 0 platform, which also underpins successful models like the Toyota Hilux and Fortuner, could represent the future of the brand's utility vehicles, according to industry insiders.
IMV 0 Concept: Focus on Affordability and Customization
The IMV 0 platform emphasizes affordability and utility-based customization, aligning with Toyota’s strategy to provide adaptable and cost-effective vehicles. This upcoming Land Cruiser model is expected to be a more budget-friendly alternative to the Fortuner, designed with practicality and spaciousness in mind, though it may lack some of the premium features found in higher-end models.
Key Specifications of the Toyota Affordable Land Cruiser SUV
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Design: The SUV will feature an off-road-ready design.
- Dimensions: It will measure 4,350mm in length, 1,860mm in width, and 1,880mm in height.
- Engine Options: The SUV might be available with hybrid and electric vehicle (EV) powertrains.
Toyota Land Cruiser’s Competition
Once launched, this new Land Cruiser is expected to compete with popular off-roaders like the Mahindra Thar, Maruti Suzuki Jimny, and Force Gurkha. Toyota's new IMV 0 platform is a key part of the company’s strategy to offer affordable yet functional vehicles to customers who prioritize utility over luxury.
Design and Features for the Indian Market
Following its introduction at the Japan Mobility Show 2023, Toyota is preparing to launch the highly anticipated Land Cruiser Mini in India. This compact SUV is built on the International Multi-Purpose Vehicle (IMV) platform and will feature a design similar to the compact cruiser concept, with a flat roof and high pillars. The vehicle will also sport circular LED headlamps and a spare wheel mounted on the tailgate, offering a rugged, off-road look.
Versatile Engine Options
The Land Cruiser Mini is expected to offer a variety of engine choices, including a 2.0-liter petrol, 2.5-liter petrol/hybrid, or 2.8-liter turbocharged diesel engine. A mild-hybrid option is also rumored, making the vehicle an attractive choice for off-road enthusiasts looking for versatility in both power and efficiency.
With inputs from agencies
Image Source: Multiple agencies
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