On Monday, Meta and the Misinformation Combat Alliance (MCA) declared that they will shortly be launching a fact-checking helpline on WhatsApp to combat misinformation produced by artificial intelligence (AI) and deepfakes.
The helpline will be available to the general public sometime next month and will detect media created with artificial intelligence.
Image Source: Meta
Meta’s Statement
According to Meta, it would also facilitate users' connections with reliable and validated information on the platform. The effort, which is supported by the Misinformation Combat Alliance and a network of independent fact-checkers and research organizations, will let users report deep fakes by forwarding them to the specialized WhatsApp chatbot in Telugu, Tamil, Hindi, and English.
According to the organization, user-provided communications will be transmitted to digital laboratories, industry partners, and fact-checkers who will evaluate and confirm the content and disprove any false material.
The Misinformation Combat Alliance (MCA) and Meta are working on launching a dedicated fact-checking helpline on WhatsApp in an effort to combat media generated using artificial intelligence which may deceive people on matters of public importance, commonly known as deepfakes. pic.twitter.com/xKixpSwQKD— Misinformation Combat Alliance (@india_mca) February 19, 2024
Meta and the Misinformation Combat Alliance stated that the program has a "four-pillar approach - detection, prevention, reporting, and raising awareness about the escalating spread of deep fakes, as well as building a critical instrument that allows citizens to access reliable information to combat the spread of such misinformation."
Misinformation & Deep Fake on WhatsApp
The Misinformation Combat Alliance is putting up a central "deep fake analysis unit" to help them handle all of the incoming messages they receive on the hotline, while Meta appears to be working on the chatbot. The internet behemoth claimed that to find, validate, and examine false material on the site, it collaborated with eleven impartial fact-checking groups.
Over the past few years, WhatsApp has become a hub for misinformation, with users frequently forwarding messages from others to spread false information. The internet firm Meta has attempted to address the issue by limiting forwards and removing phony accounts, but it hasn't been able to stop the false information from spreading on the network.
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