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The ministry urges online ad intermediaries to avoid directing promotional content at Indian viewers.
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Non-compliance with this advisory could result in legal action under the Consumer Protection Act, 2019.
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Betting and gambling violate the Public Gambling Act, 1867, and are illegal in most parts of the country.
In a move aimed at safeguarding consumers, especially the youth, from the adverse effects of offshore online betting and gambling platforms, the Ministry of Information and Broadcasting has issued a stern warning to endorsers and social media influencers. This advisory emphasizes the financial and socio-economic implications of such promotions and underscores the legal repercussions of non-compliance.
What does the advisory say?
The advisory, issued by the Ministry, explicitly instructs endorsers, celebrities, and social media influencers to refrain from promoting or advertising offshore betting and gambling platforms, including surrogate advertisements. This call to responsibility extends to online advertising intermediaries, cautioning against targeting Indian audiences with such promotional content. The objective is clear: to mitigate the harmful impact of online betting and gambling on consumers' financial stability and socio-economic well-being.
What if they don't follow?
The Ministry's advisory doesn't stop at mere cautionary words; it outlines the legal ramifications of disregarding these guidelines. Non-compliance could result in proceedings under the Consumer Protection Act, 2019, including the removal or disabling of social media posts or accounts, along with penal actions under applicable statutes. Leveraging Section 79 of the IT Act, 2000, the advisory emphasizes the legal obligation of intermediaries to remove or disable access to unlawful content promptly. It leaves no room for ambiguity regarding the consequences of flouting these regulations.
Recognizing the pivotal role of social media intermediaries, the Ministry has advised them to conduct sensitization efforts among their users, urging them to refrain from publishing content that promotes offshore betting and gambling. This proactive approach aims to educate and discourage the dissemination of such content, thereby curbing its reach and impact.
A Unified Stance Against Illegal Betting
The Ministry's advisory echoes concerns previously voiced by the Central Consumer Protection Authority (CCPA) regarding public figures' endorsement of betting and gambling platforms. By taking a unified stance against the promotion of illegal betting and gambling activities, the government underscores its commitment to protecting consumers, especially the impressionable youth, from the potential financial and socio-economic harms associated with these activities.
In issuing this advisory, the Ministry of Information and Broadcasting sends a clear message: the promotion of offshore online betting and gambling platforms will not be tolerated. With a blend of regulatory warnings, legal consequences, and sensitization efforts, the government aims to stem the tide of harmful influences and safeguard the well-being of its citizens, particularly the vulnerable youth, in the digital age. It's a call to action for responsible behavior and ethical endorsement practices, ensuring that the virtual realm remains a safe and conducive space for all.
The advisory can be accessed at the link below: Centre warns social media influencers not to endorse offshore betting and gambling sites
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