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Monthly membership priced at INR 99
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Offer unlimited free deliveries on orders over INR 99
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Offer discounts of up to 20% on certain orders
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Joins Swiggy to offer loyalty programs for quick commerce deliveries
Zepto, the quick-commerce unicorn, has recently rolled out a groundbreaking membership program called Zepto Pass, accessible to all its users. This initiative aims to transform the grocery shopping experience by providing unlimited free deliveries and offering discounts of up to 20% on grocery items.
Pricing Structure of Zepto Pass
Zepto Pass is now available at an introductory price ranging from Rs 19 to Rs 39 for the majority of users. The startup's objective is to enrich the shopping journey by offering substantial discounts and perks.
Reason Behind Generous Discounts
Strategically, Zepto has priced Zepto Pass attractively low to incentivize early adoption among its customer base. During the pilot phase, the startup observed a swift uptake, with a notable portion of orders originating from Zepto Pass subscribers. This aggressive pricing strategy aims not only to attract new users but also to boost the average order value and monthly retention rates among existing customers.
Benefits of Zepto Pass Membership
In addition to unlimited free deliveries, Zepto Pass members receive extra discounts on orders surpassing specific thresholds, ranging from Rs 299 to Rs 599 for most users. Furthermore, the membership extends to Zepto Cafe, the company's snacks and beverage vertical, ensuring comprehensive coverage of customer needs. This personalized approach, driven by user behaviour metrics, aims to establish Zepto as the preferred destination for grocery shopping.
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