Pixie Curtis is an 11-year-old Australian entrepreneur who runs two multi-million dollar companies with her mother and has announced semi-retirement.
Pixie’s mother, Roxy Jackenko launched ‘Pixies Pix’, an e-commerce website selling bows and hair accessories in 2011, the same year Pixie was born.
(Image Credit Roxy Jacenko Instagram)
Fast forward to the pandemic in 2020, the young Aussie started a fidget spinner business with her mother called Pixie’s Fidgets in March last year. The company has been very successful from its start, selling out its entire inventory within 48 hours of its launching and earning $ 200,000 (Rs 1.1 crore) as reported by New.Com.Au.
“What is the most exciting thing for me is the entrepreneurial spirit that she has at such a young age”, said proud mom Jackeno in an interview with Stellar.
Running a successful business brings perks of its own. The young founder went viral for her 11 birthday celebration which is reported to have cost approximately Rs 23 lakhs. Pixie’s mother gifted her a $270,000 (Rs 1.5 crore) Mercedes SUV for her hard work.
(Image Credit Pixie Curtis Instagram)
Pixie's life has been an adventure in the business world, but the young entrepreneur wants to reduce her role in the business and wants to catch up on her life.
Pixie’s mother said, “Pixie has decided to hang her online toy store shoes up to focus on her impending entry into high school” in her interview with New.Com.Au.
She also added that “ while it has been an amazing journey starting some three years ago, it was time to refocus with high school just around the corner.”
The young entrepreneur is also a social media influencer with 1,23,000 followers on Instagram.
Pixie’s story is an inspiration to many budding entrepreneurs. The business is an example of the potential in the digital economy by harnessing social media and e-commerce.
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