To celebrate International Women’s day, Zomato took a positive step towards Inclusivity by giving Women Delivering Partners the option to choose for ‘Red Kurtas’ instead of Red T-Shirt, the standard uniform of Zomato.
Zomato made this decision after receiving feedback from female employees who expressed discomfort with the standard western-style Zomato t-shirts. The company stressed the significance of offering options to its employees. Some delivery partners felt uneasy in their usual attire and resorted to wearing them over traditional sarees or suits, causing discomfort throughout their workday.
In a post on LinkedIn, Zomato shared a video and wrote "Starting today, Zomato women delivery partners can choose to wear a kurta." The video featured several Zomato delivery women trying on the new kurtas offered by the company and participating in what appeared to be a celebratory photoshoot. The video captured their expressions of gratitude and approval for the company's thoughtful gesture.
Adding to the excitement, The kurtas come with a handy feature: deep pockets on both sides. These pockets are not just practical; they're also beautifully embroidered, blending functionality with style for women.
"Many female delivery partners expressed discomfort with the western-style Zomato t-shirts. So, we gave them a choice," Zomato specified. After wearing the kurta, one of the 'happy' women said, "Pocket bhi hain (It has pockets too)."
Netizens react to this ‘thoughtful Initiative’
Zomato's announcement has filled social media with positive vibes. Their video has garnered thousands of likes and a lot of positive reactions. Netizens from all corners of the internet are showing love for the company's "thoughtful" move. The comments section is flooded with praise for the initiative, and even big brands like Ajio, Mamaearth, and W for Woman are admiring the initiative.
"I have started loving this brand more and more, not just because of their service, but because of their thoughts and culture," one user commented. Another person thanked Zomato, saying, "Thanks, Zomato, for creating opportunities for people and saving thousands of lives."
Zomato’s Women’s Day Self-Care Packages
Zomato's teamed up with a bunch of cool brands to provide some awesome Women's Day self-care packages. Mamaearth, Aqualogica, L'Oréal Paris, Pee Safe, and Zomato all joined forces to craft these packages packed with beauty, skincare, and hygiene goodies to celebrate and empower their female delivery crew.
This initiative seems like a genuine problem, women delivering partners face discomfort in the work environment, it allows them greater freedom.
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