“I am an entrepreneur because I believe that the future of a sustainable India lies in job creation, building legacy brands, and empowering women,” says Priyanka Wadhwa, a second-generation entrepreneur with nearly two decades of experience in business growth and strategy.
Priyanka Wadhwa is a woman with a mission. As a Business Growth & Strategy Specialist with nearly 20 years of experience, she is breaking stereotypes for sustainable business growth. Her entrepreneurial mindset and love for building legacy brands led her to co-found CommsCredible, a PR & communications company, in 2021.
Growing up in a family that instilled entrepreneurship values, Priyanka learned early on the importance of loving what you do and caring for your people. With an MBA from Strathclyde Business School, UK, and a Post Graduate Program in Family Managed Business from SP Jain Institute of Management & Research, Mumbai, Priyanka's career has led her to work with international brands such as Henry Schein, Decathlon, and Ariat, among others. Wadhwa's passion for building and investing in PR technology led her to join the PR & communications industry, where she saw immense business scope.
Priyanka's strong belief in storytelling for building legacy brands that truly reflect global achievements led her to switch from the B2C industry to the B2B company CommsCredible in 2021. The founder of CommsCredible, Aman Dhall, believes in hiring cross-industry talent to leverage the experience necessary for expanding the profile of this industry. Priyanka was drawn to the company because she found Aman's approach to scaling the company and looking at opportunities from a different lens very exciting.
CommsCredible's vision is to form a credible community where they create authentic brand stories to build trust within the media and communication ecosystem. The company's goal is to lead by example, and Priyanka's goal is to show how investing in PR technology can help an Indian company expand its global footprint successfully.
CommsCredible's phenomenal growth has been shaped by young mothers who believed in their story, and they believed in their potential by building a culture that focused on flexible working hours, deliverable-focused work, and a work-from-home policy.
Priyanka's leadership style is all about empowerment. She has built a culture that focuses on flexible working hours, deliverable-focused work, and a work-from-home policy. CommsCredible has grown in scale and size, working with 90% of women in their workforce, many of whom became mothers during their 2.5-year journey.
Priyanka values the workforce and works according to their schedule rather than imposing hers. She has built a culture to ensure "She Matters, She Grows & She Excels," bringing them all together and equipping them with unique abilities to multitask effectively on both professional and personal fronts.
Priyanka’s family, friends, and colleagues have been instrumental in shaping her values and developing a growth mindset. Her family instilled entrepreneurship values in her, and her colleagues and friends have helped her create an environment where gender was never a conversation. She understands the importance of using empathy as a tool for social impact, and it goes a long way in building a workplace and scaling a business.
Priyanka’s journey to building CommsCredible is one of passion, commitment, and care for her people. She is breaking stereotypes and building a legacy brand that reflects her global achievements. Her approach to building legacy brands that truly reflect global achievements and her focus on empowering women has enabled CommsCredible to become a credible community where authentic brand stories are created to build trust within the media and communication ecosystem. Priyanka's goal is to continue to show how investing in PR technology can help an Indian company expand its global footprint successfully and empower women.
Her vision for CommsCredible is to be the Infosys of the PR & communications industry, and with her passion, commitment, and leadership, there is no doubt that she will achieve it.
Priyanka Wadhwa,
Founder, CommsCredible
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