The Xbox owner, computer giant Microsoft, has launched an effort to persuade the EU, UK, and US regulators to support its $69 billion offer to acquire Activision Blizzard, the maker of the popular video games "Candy Crush" and "Call of Duty."
The initiative to become the third-largest gaming corporation in the world in terms of revenue was started last year, but the business now needs to address concerns from all three regulators that if it gains control of such market-dominating titles, it would hinder competition.
Sony, which makes the most popular PlayStation platform, claims that the agreement will give Microsoft the ability to restrict competitors' access to the well-known franchise. Microsoft claims that doing so would not be financially efficient.
The UK Competition and Markets Authority (CMA), which in February released preliminary findings that the takeover might harm competition and consumer choice, may prove to be the most difficult authority to persuade.
Although the British market is smaller than those of the United States or the European Union, Microsoft would likely have to back down if the CMA prevents the acquisition of Activision Blizzard.
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