Ranveer Singh, known across India for his electrifying energy and unapologetically flamboyant persona, has added another milestone to his ever-evolving journey—this time as an entrepreneur in the world of premium spirits. The actor has officially launched Rangeela Vodka, a brand crafted under ABD Maestro Pvt. Ltd., the luxury division of Allied Blenders and Distillers (ABD). With this launch, Ranveer steps into the role of Co-Founder and Creative Partner, bringing his creativity, cultural resonance, and bold aesthetic straight into a bottle of vodka designed to appeal to today’s expressive, experimental, and youthful consumers.

A New Venture That Reflects Ranveer’s Colourful Identity

With Rangeela, Ranveer isn’t simply endorsing a product; he’s co-creating a brand universe. The vodka is conceptualized to mirror everything the actor represents—colour, confidence, high energy, individuality, and a fearless sense of expression. True to his immersive approach to projects on and off screen, Ranveer has shaped not only the visual identity of the product but also the philosophy behind it.

Launching the brand, Ranveer shared a statement that captures this vision with unmistakable clarity:
“With Rangeela Vodka, we are bringing something that celebrates the spirit of all of us. The universe of the brand is colourful, energetic and vibrant. We are creative, confident, and expressive. It’s for the ones who live life to the fullest and are unafraid to be seen, heard, and celebrated. It is born out of this very spirit.”

From the vibrant label to the lively name and contemporary design, Rangeela embraces a festive, expressive vibe aimed at consumers who prefer individuality over convention and creativity over conformity.

Crafted to Stand Out: The Making of Rangeela Vodka

Developed by ABD Maestro—the premium spirits vertical of ABD—the vodka is positioned as a “contemporary Indian vodka.” It promises top-tier craftsmanship with:

• Triple distillation

• Platinum chill-filtration

• A smooth, polished finish

Its versatile profile makes it equally suited for neat sipping, shots, or mixology-driven cocktails. According to the brand, Rangeela pairs beautifully with:

• Citrus-forward mixers

• Cranberry blends

• Espresso-based cocktails

This adaptability gives it a distinct edge in India’s rapidly evolving nightlife and cocktail culture, where consumers are increasingly exploring premium homegrown spirits.

Taste, Price, and Availability

Currently, Rangeela Vodka is available in Maharashtra, priced at ₹2,400 for a 750 ml bottle. This strategic first-stop rollout targets one of India’s most mature and trend-forward alcohol markets. The brand will soon expand to:

• Goa

• West Bengal

• Key markets across North India

This expansion plan is closely aligned with regions that have a strong youth-oriented culture and a rising appetite for high-quality, modern spirits.

A Natural Extension of Ranveer’s Persona

Ranveer Singh’s public image has always been synonymous with vibrancy, spontaneity, and a fearless approach to fashion and self-expression. Whether on red carpets, film sets, or social media, he is celebrated for breaking conventional boundaries. In many ways, the launch of Rangeela Vodka feels like a logical extension of that identity.

His involvement is far deeper than traditional celebrity endorsements, many of which rely on superficial partnerships. As Co-Founder and Creative Partner, Ranveer has contributed to the conceptualization, storytelling, and brand philosophy, making Rangeela feel like a passion project built from the ground up.

A Larger Trend: Bollywood Stars Entering the Spirits Industry

Ranveer’s venture comes at a time when several Indian celebrities are stepping into the premium alcohol industry, signaling how star power is increasingly being leveraged to shape lifestyle-focused consumer brands. A number of high-profile names have launched their own spirits, adding momentum to India’s booming homegrown alcohol market.

Here are some of the recent celebrity-led launches:

• Ajay Devgn

Co-founded GlenJourneys (Cask Series)—a premium Scotch single malt that has recently launched in India.

• Shah Rukh Khan & Aryan Khan

Backed D’YAVOL, a luxury spirits brand featuring Inception whisky and a single-estate vodka, becoming one of the most high-profile father-son ventures in this space.

• Sanjay Dutt

Co-founded The Glenwalk, a premium Scotch whisky created in partnership with Cartel Bros.

• Yuvraj Singh

Co-founder of FINO Tequila, crafted from 100% Blue Weber agave and launched first in the U.S. before entering India.

• Rana Daggubati & Anirudh Ravichander

Co-created Loca Loka Tequila, made using high-altitude Mexican agave. The brand debuted internationally and is set to enter the Indian market soon.

This rising trend reflects a significant shift: Indian celebrities are not just endorsing products—they’re investing, co-founding, and contributing creatively to build long-term lifestyle brands.

Ranveer Singh’s Lifestyle Influence Beyond Spirits

While Rangeela Vodka marks a new milestone for Ranveer in the entrepreneurial domain, the actor has also been making waves on the lifestyle and travel front. Recently, he appeared in a buzzworthy Abu Dhabi Tourism advertisement alongside his wife, Deepika Padukone. The campaign showcased the couple exploring scenic and cultural hotspots of Abu Dhabi, further solidifying Ranveer’s position as a global lifestyle influencer.

Meanwhile, On the Film Front: Ranveer Gears Up for Dhurandhar

Even as he dives into the world of premium spirits, Ranveer Singh’s cinematic journey continues at full pace. The actor is gearing up for the release of his next highly anticipated action entertainer, Dhurandhar, scheduled to hit theatres on December 5.

The film, featuring Ranveer in a gritty, intense avatar, has already generated considerable buzz. Early visuals and teasers highlight high-octane sequences, dramatic tension, and Ranveer’s commanding on-screen presence—elements his fans love and expect from him in full force.

With Rangeela vodka entering the market and Dhurandhar approaching release, Ranveer seems poised to dominate both the entertainment and lifestyle industries this season.

What Makes Rangeela Different?

In a market where premium alcohol brands are proliferating, Rangeela Vodka stands out for several reasons:

1. Strong Creative Vision

The brand’s universe—colourful, high-energy, unapologetic—is directly tied to Ranveer’s personality rather than being a generic premium liquor narrative.

2. Homegrown Yet World-Class

Rangeela positions itself as a contemporary Indian vodka crafted with global standards of smoothness through triple distillation and platinum chill filtration.

3. Youth-Centric Identity

Its cocktail versatility and bold aesthetics cater to young adults who prefer spirited, expressive branding with cultural relevance.

4. Celebrity Involvement Beyond Endorsement

Ranveer’s role as Co-Founder and Creative Partner adds authenticity and storytelling depth, elevating the brand beyond a marketing gimmick.

Why Rangeela Could Become a Major Hit

India’s premium vodka segment has seen significant growth in recent years, driven by evolving taste preferences, rising nightlife culture, and a surge in cocktail-forward bars and lounges. Rangeela enters the scene at the perfect time, with:

• A strong celebrity connection

• A resonant brand philosophy

• Quality-first manufacturing

• A bold, relatable aesthetic

• Strategic market expansion

Combined with Ranveer’s powerful influence among young audiences, the brand has the potential to quickly establish itself as a dominant player in the contemporary spirits space.

Final Thoughts

Ranveer Singh’s launch of Rangeela Vodka marks an exciting intersection of entertainment, lifestyle, and entrepreneurial ambition. With its bold identity, premium craftsmanship, and vibrant storytelling, Rangeela reflects everything the actor stands for—creativity, individuality, and boundless energy.

As Ranveer prepares for the theatrical release of Dhurandhar and begins the national rollout of Rangeela Vodka, he is set to make an unforgettable impact across multiple industries. Whether you’re a fan of innovative homegrown spirits, a cocktail enthusiast, or simply someone inspired by Ranveer’s fearless approach to life, Rangeela offers something truly unique—an invitation to celebrate the colours, flavours, and vibrance of being unapologetically you.

With inputs from agencies

Image Source: Multiple agencies

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