Social Addiction and the Privilege of Faster Home Deliveries

Arrey bhai, has the world gone completely pagal lately or what? Everyone is behaving like they've got ants in their pants, wanting their groceries, khaana, and items delivered at the snap of a finger. Slow down, na, what's the bhagam-bhag?

Just look at the statistics; we're becoming the land of online shoppers addicted to instant gratification. This 'quick commerce' business is expected to grow almost 15 times by 2025, becoming a mammoth 5.5 billion dollar industry! Apps like Blinkit, Zomato, and Dunzo—they're all promising to drop off your roti-sabzi or kirana at your doorstep in 10–20 minutes only. As if 30 minutes wasn't fast enough already!
 

via GIPHY

Don't get me wrong; I'm no angel myself when it comes to being the personification of naturalists. A simple 25 minute delivery window, and I start firing off frantic "Where have you reached?" messages to the poor delivery guy like a triggered aunty. Patience ki kami ho gayi hai sabko.

And it's no surprise, really, with our constant ghis-ghis on the smartphone. These Harvard-Princeton types have proven that all this digital overload is scrambling our dimaags completely. We can't resist those dopamine hits anymore whenever we get a notification or see that "Order Delivered" message.

photo: instant

The more we get pampered by these lightning fast deliveries, the more we lose our sharpness. Studies show it's actually changing the neural pathways in our brains to handicap decision-making and impulse control abilities. We're becoming the real bhartas of instant gratification!

photo: FAST DELIVERY

But, bhai, let's take a step back here and examine the real cost of this beacon of convenience for a second. All those delivery cars chugging through our gasly streets are pumping out poisonous fumes. There's so much unnecessary waste with packaging and ordering more than we need because, hey, it's just a tap away. And the worst part? The poor delivery walas are the real puppets of this circus, running around tirelessly with hardly any benefits just to satisfy our ultima-lazy cravings.

Look, I get it—we're all living life in the fast lane nowadays. A few generations ago, our ancestors would've been overjoyed at the blasphemy of home-delivered chicken curry as we moan about it taking 20 minutes too long. But, c'mon, have we really become such uncivilised, impatient animals that we can't control our urges for even a short while?

gif: inner peace

Maybe if we bring some much-needed shanti back into our lives and relearn the beautiful art of intezaar, we can stop being so adhaan about every passing second. Our brains could chill the f*** out for a change, and we wouldn't be such overgrown, spoilt children any more. Then we can go back to actually savouring the simple pleasures in life once again.

Or, who knows, perhaps I'm just an outdated Buddha stuck in the past... Damnit, my food just arrived! Arrey, ITS ONLY BEEN 12 MINUTES!! Peace out. 

Media Source: Giphy, iStock 

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