Influencer MrBeast demonstrated the potential profits from the platform's ad revenue sharing arrangement by revealing that he gained over $250,000 from a single video uploaded on X.
The X Triumph of Mr. Beast and the Craft of Reuploaded Content:
Elon Musk, the owner of X, introduced the initiative to encourage content producers to publish original work and split the profits from advertisements that appear in response to their posts. With 232 million subscribers, Mr. Beast (aka Jimmy Donaldson), also known as the 'King of YouTube,' first had reservations about publishing content on X because of the exorbitant cost of production for his films. However, he ultimately made the decision to try the ad income sharing scheme by reposting an old video on pricey vehicles. 
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After receiving more than 160 million views on X, Mr. Beast received a substantial reward. Mr. Beast intends to award ten lucky individuals who reshare his content and become followers on X with the money he makes.
X's Revolution in Income:
Even though X's ad business is less than those of its competitors, the compensation to MrBeast shows that producers on the platform have the ability to make significant money. Mr. Beast did concede, though, that his experience might not be the same for other creators, given that his substantial following and active participation probably went a long way towards explaining his greater income.
Problems and Rebuttals:
A few people have expressed disapproval of X's creator programme, labelling Mr. Beast's compensation as "shady." The payment of X Premium subscribers, whose posts are already given more visibility by the platform's algorithm, has also drawn criticism for possibly encouraging the propagation of inflammatory or offensive content.
Changing the Nature of Creator Income:
In July, X started paying creators tens of thousands of dollars through revenue-sharing payments.
Creator rewards will increase significantly this year https://t.co/TlQKxFci9y— Elon Musk (@elonmusk) January 9, 2024
In addition, back compensation from the revenue share announcement in February was included in the initial installments. The CEO of X, Linda Yaccarino and Elon Musk , disclosed that the site has given creators about $20 million in payments. Up to 97% of X's sales can be earned by creators until they accumulate $50,000 in lifetime earnings.
According to X's Creator policies, the income share drops to 90% if they reach $50,000.
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