The main aspiration of business owners in any field is to optimize work processes in such a way that significant profits can be achieved with minimal effort. The founders of GoBeauty Studios, a network of beauty hubs for independent professionals, shared their secrets and “hacks” with us.

GoBeauty Studios has built a solid reputation in the Ukrainian market. For tenants, the company has long been associated with reliability, trust, understanding, and loyalty. The majority of beauty professionals have a long history of cooperation with the company, which speaks to the transparency of all its internal processes.

The company’s founders, Marina and Yulia Ublinskykh, have been working in the beauty industry since 2013. They tested every business model — from owning a salon to operating beauty hubs — and ultimately chose the latter as their winning approach.

What Optimization in This Business Model Looks Like

Why can a company generate higher profits even with minimal involvement from its director in day-to-day processes? The GoBeauty Studios team outlines several key principles:

• Efficient use of every square meter. Unlike traditional salons, beauty hubs don’t require large waiting areas. Nearly all the space is dedicated to private studios that are rented out.

• No operational or organizational routine. Management is heavily involved only at the launch stage — selecting a property, doing renovations, furnishing and equipping, and handling paperwork. This setup phase takes about 2–4 months, depending on the size of the premises.

• Appeal to professionals. Tenants get fully equipped studios and can begin working on the very first day after signing the contract, with 24/7 access.

• Safety as a top priority. All spaces and studios are secured with the AJAX alarm system. A sense of security for professionals is the foundation of long-term cooperation.

• Responsibility for their own workspace. Each professional maintains cleanliness and comfort in their own studio. Cleaning services are required only for common areas.

• Manager comfort through no staff supervision. All tenants are registered as private entrepreneurs (FOP), so there’s no need to hire or manage employees.

• No purchasing of cosmetics or consumables. Tenants independently handle all the materials required for their work.

• Complete transparency. The company operates exclusively through official payments — either to a private entrepreneur’s bank card or to a limited liability company’s account.

High levels of profitability in a short time frame are a reality of the 21st century, and one that’s achievable for many. GoBeauty Studios proves through its own example that running studios can be both enjoyable and efficient — without requiring total immersion in daily operations.

A strong business is the foundation of a strong Ukraine, and that’s why the number of such businesses must continue to grow.

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