The brainchild of Ankit Mittal is Wicked Technology. This groundbreaking venture was born out of personal experience and a passion for sports. Mr. Mittal recognized the significant barriers faced by athletes and coaches alike, including limited availability of coaching, scheduling conflicts, distant training facilities, and the high costs associated with equipment.
Driven by the vision to bridge these gaps and improve the sports training ecosystem, Wicked Technology set out to create products that would massively enhance athletic training methods. Their goal is to help athletes unlock their true potential and achieve wickedly good performance.
What is Wicked Technology?
The sports training industry is a vast market, valued at over $50 billion, with sports tech representing a $22 billion segment. Recent trends indicate an increasing adoption of technology in sports training, as athletes and coaches recognize its potential to elevate performance. Wicked Technology intends to be at the forefront of this tech-driven transformation.
What does Wicked Technology do?
Apart from being a front runner in the takeover of technology in the world of sports, Wicked Technology solves the common challenge faced by athletes of regression, wherein they inadvertently revert to previous incorrect techniques during training. Wicked Technology's solution tackles this issue by continuously tracking the user's movements and providing instant corrections, ensuring that their progress remains consistent and regression is minimized.
Wicked Technology also addresses concerns about privacy, and emphasizes that their product does not collect any personal data. The focus is solely on capturing sports biomechanics movements, irrespective of gender, age, or professional background. This approach ensures a seamless and secure user experience.
What is the Goal of Wicked Technology?
With a focus on individual sports, Wicked Technology aims to cater to athletes who require personalized attention and training. They initially identified golf as their starting point, considering its global appeal and the demand for quality coaching. However, their long-term vision extends to other individual sports like badminton, boxing, tennis, and cricket, and even to track and field events such as javelin throw, shot put, and discus throw.
Wicked Technology's mission goes beyond revolutionizing sports training in India. By adopting cutting-edge technology and providing access to top-notch coaching and training methods, they hope to elevate the overall quality of athletes worldwide. They firmly believe that inflection points, such as the surge in tech adoption, can bring attention, funding, and mainstream recognition to sports. This, in turn, will empower athletes to compete at international levels and foster growth within their respective sports.
Recognizing the disparity in training facilities and coaching opportunities, especially in smaller towns and rural areas, Wicked Technology aims to level the playing field. Just as edtech transformed classrooms, they envision bringing world-class coaching directly to athletes, regardless of their geographical or economic constraints.
Specialty OF Wicked Technology -
So, what sets Wicked Technology apart? Their flagship product, Coach Carriers, combines state-of-the-art hardware and software. Lightweight sensors, similar in size to erasers, are strategically placed on the user's body to capture precise kinematic motion during gameplay. These sensors eliminate the need for multiple cameras or expensive depth cameras. The captured data is then sent to the cloud via a mobile application, where Wicked Technology's machine-learning engine takes over.
The machine learning engine analyzes the user's style, strengths, and weaknesses, curating a customized training schedule based on their individual characteristics. This valuable insight is converted into actionable feedback, comprising specific exercises and drills to help athletes improve their performance. Unlike other motion capture devices that simply present raw data, Wicked Technology's solution provides users with benchmarks and suggestions, mimicking the guidance of a coach. Additionally, the system stores all historical performance data, enabling users to conduct in-depth analysis and identify patterns in their gameplay.
Pricing System -
In terms of pricing, Wicked Technology recognizes the need for affordability without compromising on quality. While other golf training products can cost tens of thousands of dollars, their hardware is competitively priced at a one-time purchase of $350. Additionally, they offer mobile app subscriptions tailored to specific sports modules, with prices averaging around $50. Wicked Technology acknowledges the challenge of reducing hardware costs but is committed to exploring mass production options to make its products more accessible to all.
Who is Wicked Technology for?
Wicked Technology's target market encompasses athletes ranging from skill level 0 to 8.5, as they aim to provide comprehensive training before individuals require more specialized and personalized coaching. The data captured by their system remains confidential, accessible only to athletes and their coaches. However, sharing performance and motion capture data with specialists, such as physiotherapists or recovery teams, can facilitate injury prevention and rehabilitation.
About the Founder -
For Ankit Mittal, building this product has been a personal journey driven by his passion for sports. As an avid learner and aspiring multi-sport athlete himself, he understands the value of utilizing Wicked Technology's tool to improve his own skills.
The Future for Wicked Technology -
Currently, in the open beta phase, Wicked Technology is actively testing its product with a pool of 25 users, including athletes and coaches. Over the next two to three quarters, they plan to launch the product commercially, initially targeting the B2B segment before expanding into the B2C market. Their roadmap involves solidifying their position in golf and gradually integrating other sports, both in terms of technology and market capture.
With a vision to provide a complete 360-degree training solution, Wicked Technology aims to be at the forefront of sports technology innovation. By revolutionizing sports training and empowering athletes and coaches, they are poised to reshape the future of sports and usher in a new era of wickedly good performance.
To Contact -
To learn more about Wicked Technology you can visit https://www.wickedtech.in/ or check out their Instagram - @wickedtech.in or Facebook - @wickedtech.in
In Conclusion -
Wicked Technology is a brand that works on creating products to help better the training and performances of coaches and athletes. Wicked Technology looks to help athletes who require personalized attention and training.
“Take Control, Anywhere, Anytime”
~Wicked Technologies
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