In the bustling city of Bangalore, where innovation thrives and visionaries abound, one name stands out: Mr. Vineet Arya. With an unwavering passion for transforming how companies connect with experts, he has emerged as a driving force behind a groundbreaking venture, COHIIRE.
COHIIRE, with its captivating tagline "Experts On Demand," aims to revolutionize the hiring landscape.
The idea behind the start-
Vineet's idea was simple yet powerful. He understood that companies often required professionals to work for them on a project basis as independent experts rather than full-time employees. These experts could also work simultaneously with other companies in India and globally. He believed that the concept of hybrid working, especially after the COVID-19 pandemic, had become more feasible and valuable than ever before.
Drawing inspiration from the concepts of co-living and co-working, Vineet envisioned a world where offices could be shared just like houses and employees could be shared among companies. Thus, COHIIRE was born, offering a platform that connected companies with expert professionals on a flexible basis.
What is COHIIRE?
In the early days, Vineet faced numerous challenges. Many people misunderstood COHIIRE as a hiring company, but he was quick to clarify that they were an expert provider. Whenever a company needed a professional to solve a specific problem, COHIIRE would connect them with the right expert immediately. Gone were the days of spending months searching for the perfect CXO. COHIIRE offered a faster and more efficient solution.
The Target Audience-
The brand caters to various types of companies, ranging from early-stage funded startups to SMEs, MSMEs, and even large MNCs. Startups, in particular, benefited from COHIIRE's services as they needed skilled individuals to fuel their growth but often struggled to afford high-level employees' hefty salaries. Family-operated companies undergoing digital transformations also found value in COHIIRE, as they required skilled professionals with a modern mindset and experience. Large corporations saw the benefits of hiring temporary CXOs for experimentation and new projects.
The brand positioned itself as a niche white-collar service, focusing on providing high-quality professionals with extensive experience and expertise. In their communication and branding, COHIIRE exuded a premium and polished image, aiming to be the "Apple" of the expert services community.
The core of COHIIRE-
COHIIRE's core service was providing experts—senior professionals with a minimum of 15-20 years of corporate experience. These experts, who had chosen to become independent, were carefully selected and formed a talent pool that was almost akin to full-time employment. By becoming independent, these experts could choose the projects they wanted to work on, the companies they preferred, and even the manner in which they worked. Unlike the regimented corporate environment, COHIIRE provided them with freedom and autonomy.
Moreover, COHIIRE offered a unique trial period for senior-level positions. Companies could try working with a professional for six months, and if both parties were satisfied, they could transition the role into a more permanent position. This approach allowed companies to experience working with a professional before committing to a long-term employment contract.
COHHIRE’s mission-
The mission is to challenge the traditional hiring mindset, especially at the senior level. Vineet encouraged companies to consider alternatives to hiring, such as engaging independent contractors who could solve specific problems within a defined duration. By adopting this approach, companies could save costs, maintain flexibility, and explore a wider talent pool. Vineet wanted companies to realize that they had an alternative to hiring, just as online shopping had provided an alternative to traditional retail.
COHHIRE’s Journey-
As COHIIRE gained traction, entrepreneurs and companies began to see the benefits of flex working and the value that COHIIRE brought to the table. However, it wasn't always smooth sailing. Before the COVID-19 pandemic, approaching companies to discuss COHIIRE as an alternative option was a challenge. Many doubted the loyalty and commitment of independent workers with 20-25 years of experience.
Vineet and his team persisted, determined to change these misconceptions. They emphasized that success was not measured by the number of hours spent in an office but by the quality and value provided to the company. They pioneered the concept of flex working in India and were inspired by the practices already established in Europe and the United States, where companies embraced the use of independent professionals to achieve specific objectives efficiently.
The paradigm shift caused by the pandemic accelerated the acceptance of alternative working models. VPs and directors in companies started contemplating the long-term sustainability of their operations and the importance of achieving a work-life balance. COHIIRE positioned itself as the perfect platform for achieving this balance, offering expert professionals who could seamlessly integrate into companies' projects and provide exceptional results.
The specialty of COHIIRE-
One key factor that sets COHIIRE apart from others is its commitment to taking full responsibility for its services. While the experts themselves were sourced from third parties, COHIIRE ensured that the right fit was found and consistently monitored the experts' performance and adherence to clients' expectations. If any issues arose, COHIIRE promptly provided resolutions, instilling confidence in their clients and establishing themselves as a trustworthy and accountable organization.
Currently-
As time went on, COHIIRE continued to grow and evolve. They expanded their pool of experts to cover a wide range of domains, ensuring that they could cater to the diverse needs of their clients. Their brand became synonymous with excellence, reliability, and a dedication to delivering premium value.
Today, COHIIRE stands as a trailblazer in the world of flexible expert services. Vineet Arya's vision and relentless pursuit of his mission have made COHIIRE a go-to platform for companies in need of specialized talent. Their services have become an integral part of the modern business landscape, allowing companies to access top-tier experts without the long-term commitment of traditional hiring.
Connect with the flexible expertise-
Website: https://www.cohire.co.in/
Phone: +91 9880216421
To Conclude-
With each successful collaboration and satisfied client, COHIIRE strengthens its position as a leader in the industry. As they continue to shape the future of work, Vineet and his team are committed to providing unparalleled expertise, fostering a culture of flexibility and innovation, and empowering both companies and experts to thrive in an ever-changing professional landscape.
“Experts on Demand” ~COHIIRE
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