In the ever-evolving landscape of fashion, where trends come and go, there are individuals and brands that stand out by crafting unique, timeless pieces that resonate with the essence of individuality. One such brand is Sohum Sutras, founded by the visionary Kiran Sawhney. In this article, we delve into the world of Sohum Sutras and its remarkable founder, Kiran Sawhney, who has devoted her career to preserving the art of handloom textiles while creating a personalized fashion experience for her clientele.
What is Sohum Sutras?
Kiran Sawhney's journey in the world of fashion commenced over three decades ago when she pursued her degree in fashion from the National Institute of Fashion Technology (NIFT) in Delhi. She was among the first students to enrol when NIFT was newly established. From the beginning, Kiran's heart and mind were drawn not only to fashion but also to sustainability and ethics.
Her deep-rooted passion for preserving traditional handloom weaving, especially in the face of the power loom's dominance, became her guiding light. Kiran Sawhney's mission was clear: she wanted to work with handloom weavers, ensuring the survival of this age-old craft while uplifting the weavers and their families.
Sohum Sutras is a brand that cherishes diversity and celebrates the rich weaving traditions of various regions of India. Kiran Sawhney's curation of handwoven fabrics directly from the weavers breathes life into her designs. Each piece tells a story of its own, reflecting the artistry, culture, and heritage of its place of origin.
From the intricate double ikat patterns of Patan, Gujarat, to the royal elegance of Jamdanis from Bengal, Sohum Sutras showcases an array of handwoven masterpieces. These fabrics, characterized by their unique textures and patterns, are truly one-of-a-kind, making them a coveted choice for fashion connoisseurs.
Specialty of Sohum Sutras-
One of the standout features of Sohum Sutras is the personalization and customization that Kiran Sawhney brings to her creations. Rather than imposing her designs on the weavers, she embraces their artistic autonomy. This approach transforms her into a curator of wearable art rather than a traditional designer.
The limited editions produced by the weavers are akin to artworks that cannot be replicated, and this exclusivity adds to their allure. Kiran's clients, discerning and passionate about handloom textiles, appreciate the uniqueness of each piece and take pride in supporting this traditional craft.
The Strategy of Sohum Sutras-
To bridge the gap between her clients and the weavers, Kiran Sawhney employs transparency as a cornerstone of her business model. Through video calls and interviews with weavers, she provides her clients with an immersive experience. They witness the intricate process of handloom weaving and gain insight into the origins of their chosen textiles.
Clients trust Sohum Sutras not just for the quality of its products but also for its commitment to ethical practices and fair compensation for weavers. This trust has been instrumental in the brand's growth and success.
About the Founder-
Kiran Sawhney's journey reflects the evolving landscape of fashion, especially in India. She has witnessed a transformation in the perception of traditional attire, particularly the sari, which has reclaimed its place in contemporary fashion. Younger generations now view it as a trendy, confident choice, and this shift is evident in the changing fashion narratives.
Future of Sohum Sutras-
As Sohum Sutras continues to thrive and gain recognition, Kiran Sawhney's vision extends to opening physical stores. Hyderabad is the chosen location for the first store, scheduled to launch in 2024. This expansion aims to elevate the brand's presence and create awareness about India's rich weaving heritage.
To Contact-
To learn more about how Sohum Sutras and who they are, visit their website: Sohum Sutras
Also, check out their social media handles:
Facebook and Instagram: https://www.facebook.com/sohumsutras
Linktr.ee : https://linktr.ee/sohum_sutras
LinkedIn: https://www.linkedin.com/company/sohum-sutras/about/
Pinterest: https://in.pinterest.com/sohumsutras/
In Conclusion-
Kiran Sawhney and Sohum Sutras are emblematic of a harmonious blend of tradition and modernity. With a commitment to sustainability, ethical practices, and the preservation of handloom textiles, Kiran has not only built a brand but also a community of passionate patrons who appreciate the art of handwoven fashion. As she embarks on the next phase of her journey, including the launch of her store in Hyderabad, we can only anticipate greater heights for this remarkable brand and its visionary founder. Sohum Sutras is not just about clothing; it's about embracing and celebrating one's personal signature through the artistry of handloom textiles.
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