Flutrr is India's first Multilingual, Safe, and Inclusive Dating App, providing a delightful dating experience in one’s language. Flutrr is on a constant quest to use technology and linguistics to eliminate language barriers and other societal barriers arising in India's online dating space.
The idea behind the start-
The idea for Flutrr, a vernacular dating app targeting the underserved youth in small towns of India, was conceived by Anirban and his friends. They recognized the need to empower young individuals, especially women, to choose their romantic partners without language barriers and social restrictions. This resonated deeply with Kaushik Banerjee (Founder of Flutrr), who saw the potential to create a successful business and make a meaningful impact on society.
What does Flutrr offer?
Flutrr's services started as a vernacular dating app catering to non-English speakers seeking romantic partners online. However, Kaushik's vision for the brand extends beyond online dating. He envisions Flutrr as a comprehensive platform that appropriates romance into the offline world and the metaverse.
The Target audience-
Flutrr's target audience is the underserved youth of India, particularly those in small towns. The company's language localization technology allows them to cater to non-English speakers, giving them the opportunity to pursue romance without language barriers. Kaushik believes that Flutrr has the potential to expand globally and become a Pan Global brand for non-English speakers in dating and relationships.
The Mission & Vision of Flutrr-
With a clear mission to be the largest player in the romance space in the country and a vision to empower underserved youth, Kaushik Banerjee and his team at Flutrr are constantly striving to innovate and adapt to the changing needs of their target audience. They understand that building a successful brand requires continuous evolution and staying ahead of the curve.
The core of Flutrr-
To achieve its ambitious goals, Flutrr has implemented a multi-faceted growth strategy. They focus on user acquisition through targeted marketing campaigns, leveraging social media platforms, and strategic partnerships with influencers and local communities. By understanding the unique needs and cultural nuances of its target audience, Flutrr is able to create personalized and engaging experiences that resonate with users.
In addition to user acquisition, Flutrr places great emphasis on user retention and engagement. They have invested in building a robust and user-friendly platform that offers their users a seamless and enjoyable experience. By incorporating features such as advanced matching algorithms, interactive chat options, and personalized recommendations, Flutrr ensures that users stay connected and actively participate in the platform.
The specialty of Flutrr-
Flutrr recognizes the importance of trust and safety in the online dating space. They have implemented stringent security measures to protect user data and prevent fraudulent activities. User verification processes, profile authenticity checks, and proactive monitoring of suspicious activities contribute to creating a secure environment for users to explore and connect.
The future of Flutrr-
The company plans to introduce relationship and romance counseling services, open cafes, venture into merchandising and gifting, and even explore the realm of virtual dates. The goal is to become the largest romance-based platform, both online and offline, in the country within the next five years.
In terms of future plans, Flutrr is constantly exploring new avenues and technologies to enhance its offerings. They are investing in research and development to leverage artificial intelligence and machine learning algorithms for more accurate matching and personalized recommendations. Additionally, they are exploring opportunities in the emerging virtual and augmented reality fields to create immersive and unique dating experiences.
To Contact-
Website: www.Flutrr.com
Linkedin: https://www.linkedin.com/company/flutrr/?original_referer=
Instagram: https://instagram.com/flutrrdates?igshid=MmJiY2I4NDBkZg==
App: Playstore
The team of Flutrr-
As Flutrr continues to grow, Kaushik and his team are also mindful of their social impact. They actively collaborate with NGOs and organizations that promote gender equality, women empowerment, and safe dating practices. By conducting awareness campaigns, educational workshops, and supporting relevant initiatives, Flutrr aims to create a positive societal change and contribute to the overall well-being of its users.
Flutrr's success is measured not only by financial growth but also by their positive impact on individuals' lives. Kaushik Banerjee and his team are passionate about creating a platform that goes beyond mere dating, empowering individuals to find meaningful connections and fostering healthy relationships.
To conclude-
With their relentless dedication, customer-centric approach, and commitment to social responsibility, Flutrr is poised to become a leading player in the dating and romance space, not only in India but on a global scale. Kaushik Banerjee's leadership and the collective efforts of the entire Flutrr team continue to drive the company forward, shaping the future of romance and relationships.
“Pyaar Ki Nayi Zubaan” ~Flutrr
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