In the bustling streets of Delhi-NCR, a remarkable tale of creativity, passion, and success unfolded with the birth of Hamperstory, a brand that has redefined the art of gift-giving. At the heart of this inspiring narrative stands Ms. Vasu Jain, a gifted fashion designer, and the driving force behind the brand.
What is Hamperstory?
It all started as a simple hobby for Ms. Vasu Jain, who found immense pleasure in creatively packaging gifts for various occasions, be it weddings, birthdays, or family gatherings. With every meticulously wrapped present, her skills and passion for the art of gifting grew stronger. Little did she know that this seemingly innocuous hobby would soon evolve into a grand success story.
The inspiration behind Hamperstory was deeply rooted in Ms. Vasu Jain's own home. Her mother-in-law's talent for exquisite gift-wrapping left a lasting impact on her. Witnessing the artistry of her mother-in-law, Ms. Vasu Jain was filled with intrigue and inspiration and thus began her journey into the world of gifting and packaging back in 2018.
Hamperstory's vision is clear and ambitious - to become one of India's top-ranked brands in the domain of gift hampers. The focus is not on mere standalone hampers, but on curated collections that include a delightful array of unique and exciting products. The brand aspires to be synonymous with gifting on all occasions, earning a special place in the hearts of customers both online and offline.
The core mission of Hamperstory is to bring joy to the art of gifting. Recognizing that gifting can sometimes be a daunting task, Ms. Vasu Jain aimed to make the experience joyful and exciting for both the giver and the recipient. The thrill of receiving a Hamperstory gift lies in the anticipation of unwrapping multiple surprises, much like a child exploring a goodie bag filled with beautifully wrapped and decorated gifts.
Specialty of Hamperstory -
Hamperstory specializes in Corporate gifting. They have had huge success in the past with many celebrated clients like Swiggy, Physics Wallah , Ferns & Petals, Jagran New Media, Attero Recycling, Dabur etc.
Their idea is to make client gifting and employee gifting enjoyable.
Strategy of Hamperstory -
The brand persona of Hamperstory strikes a delightful balance between sincerity and excitement. It is fueled by the constant pursuit of unique and high-quality items, resulting in a delightful surprise for every recipient. The joy and anticipation created by Hamperstory hampers evoke emotions that linger long after the gifts have been opened.
About the Founder-
In the early days of her entrepreneurial journey, Ms. Vasu Jain faced challenges typical of a start-up. As a homemaker and mother with limited experience and resources, she adopted a strategic approach focusing on B2B sales and white labeling. With an initial investment of 10,000 rupees, she took her first order and began serving esteemed clients like Mr. Brown, Ferns and Petals, and Bikanervala. Gradually, she expanded into the B2C segment, and today, Hamperstory serves a diverse clientele that includes corporates and direct customers.
Reflecting on her entrepreneurial experience, Ms. Vasu Jain finds the gifting industry to be one of constant renovation and newness. Being a skill-related industry, it values quality, commitment, and craftsmanship. Her brand, Hamperstory, earned recognition and respect, and she is grateful for the attention that start-ups receive in the present day.
Future of Hamperstory-
With a projected value of $13,491 billion by 2023, the gifting industry in India holds immense promise. The sheer volume of celebrations, including 80,000 birthdays and 30,000 weddings daily, creates a vast market for gifting. Ms. Vasu Jain envisions Hamperstory reaching the pinnacle of success with a pan-India presence and expanding into international markets.
At the core of Hamperstory's success lies its dedicated team based in Delhi-NCR, Ghaziabad. The brand's commitment to quality, timely deliveries, and creativity sets it apart. Each hamper is crafted with meticulous research and craftsmanship, making them truly special and cherished by customers.
Ms. Vasu Jain firmly believes that quality defines the customer experience. Despite the allure of cutting costs, she emphasizes maintaining high-quality products to ensure lasting customer satisfaction and repeat orders.
Remarkably, Hamperstory achieved its early success without heavy marketing efforts. Word-of-mouth and a strong presence on various social media platforms paved the way for growth. As the brand gears up for expansion, a well-crafted marketing strategy, including SEO and performance marketing, will soon be implemented.
India, with its diverse culture and a plethora of festivals, provides a fertile ground for Hamperstory's growth. Festivals such as Diwali bring an increased demand for gift hampers. In line with her belief in supporting local artisans and small businesses, Ms. Vasu Jain incorporates handmade Diwali décor and eco-friendly products in her hampers.
To Contact-
If you wish to learn more about Hamperstory, visit their website and also check out their social media handles-
Facebook: https://www.facebook.com/profile.php?id=100031806562903&mibextid=ZbWKwL
Instagram: https://instagram.com/hamperstoryindia?igshid=MzRlODBiNWFlZA==
LinkedIn: https://www.linkedin.com/company/hamperstory/about/
To Conclude -
As Hamperstory continues to script its remarkable journey, the brand stands as a testament to the creativity, dedication, and the joy of gifting. With a vision to spread happiness worldwide, Ms. Vasu Jain's passion for gift hampers has created a legacy that will resonate with gifting enthusiasts for generations to come.
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