Meraki Brand Solutions started in 2018 by Surabhi Srivastava to help small brand create user friendly platforms.
How Meraki Brand Solutions started?
Ed Tech and training have always been Surabhi's passion. She dedicated herself to staying updated with the latest trends and advancements in the field, constantly reading and absorbing knowledge. Little did she know that her expertise would soon catch the attention of others.
Surabhi's social media journey began during her time in the UK, around 2004/2005, when she started using platforms like Facebook. From there, she ventured into ICQ, Yahoo Messenger, and other online tools, unknowingly embracing her inner geek. She is captivated by the vastness of the internet and the endless possibilities it holds.
In 2011-2012, Surabhi created an educational page on social media and began sharing her insights and expertise. She didn't realize it at the time, but she was unwittingly helping organizations with her valuable content. Then, one fateful day during the pandemic, a business owner complimented her skills and sought her assistance in establishing their brand. Surabhi was taken aback, as she had no formal training in marketing, but her passion and extensive experience made her the perfect fit for the task.
_1689963041.jpg)
With this newfound recognition, Surabhi decided to take a leap of faith. She left her consulting work behind and founded her own agency, Meraki Brand Solutions.
What is Meraki Brand Solutions?
The agency primarily focused on creating user-friendly platforms for small brands, emphasizing the importance of showcasing their talents and unique stories. The name "Meraki" held a special meaning for Surabhi. Derived from the Greek language, it represented putting one's heart and soul into their work, a concept that resonated deeply with her creative nature.
What Meraki Brand Solutions offer?
While Surabhi's expertise primarily lies in LinkedIn, she also offers guidance for other platforms like Instagram and has a particular fondness for Pinterest/Wix due to its excellent SEO features.
Mission statement of Meraki Brand Solutions-
Surabhi believed that each business deserved a tailored approach rather than blindly following popular trends. She wants to help businesses tell their stories and achieve their visions through captivating visuals and videos.
Strategy of Meraki Brand Solutions-
Surabhi understands that marketing goes beyond just social media platforms. It encompasses various strategies, including WhatsApp marketing, email marketing, and more. She believes in hiring experts to handle these aspects, emphasizing that their expertise is crucial for the success of a business. When clients ask her to plan their marketing budget, Surabhi prefers to ask them thought-provoking questions to help them understand their goals and allocate resources accordingly.
Story of Meraki Brand Solutions-
The birth of Surabhi's agency, Meraki Brand Solutions, coincided with the onset of the pandemic. Despite the challenging circumstances, Surabhi found herself busier than ever, juggling her newborn baby, her agency, and her involvement with a community platform called Infiniti Connects. She converted a bedroom in her house into a home office, envisioning a post-pandemic space where her team could gather and work together.
Future of Meraki Brand Solutions-
As she continues on her entrepreneurial path, Surabhi remains grateful to the people who had supported and guided her along the way. With her agency, Meraki Brand Solutions, she aims to make a difference in the crowded marketing industry by providing comprehensive services and being a true partner to her clients.
Vision of Meraki Brand Solutions-
Being an entrepreneur requires a specific mindset, according to Surabhi. It isn't just about the glamorous aspects; it involves making tough decisions and ensuring that everyone involved understood the reasons behind those decisions. Quick thinking and courage are essential traits, and Surabhi has learned to embrace them. She encourages others, emphasizing that if she could embark on this journey and succeed, anyone could, regardless of their background.
Looking back, Surabhi acknowledges that she had embarked on her entrepreneurial path relatively late in life. She believes that her accumulated experience and the challenges she has faced had prepared her for the responsibilities and pressures of running her own business. Despite growing up without exposure to an entrepreneurial environment, she has overcome her underconfidence and transformed into a confident individual who fearlessly voices her opinions.
_1689963222.jpg)
About the founder-
Surabhi Srivastava has spent 14 years in the United Kingdom working in various roles related to training and education. Her journey began as a CIPD qualified trainer in a university, where she delved into the world of learning management systems from 2008-2009. As technology progressed, Surabhi found herself exploring virtual work and the ever-evolving realm of metaverse and emailing software. However, in 2010, she decided to return to her homeland of India and utilize her digital transformation experience to help organizations flourish.
While Surabhi cherished her journey, there was one aspect she wished she had explored more—traveling. Living overseas had provided her with unique opportunities, but she realized that she could have expanded her horizons further. Nevertheless, she embraces the experiences and growth that have come her way, and she has no regrets.
_1689963299.jpg)
Support to the founder-
Throughout her journey, Surabhi is grateful for the support system she had in her life. She remembers the individuals who had guided and inspired her along the way. One person, in particular, was her former lecturer during her master's degree in the UK. This lecturer introduced her to the world of e-learning and even provided her with an opportunity to work on an exciting project. Surabhi is forever grateful for her mentor's guidance, which shaped her thinking and behavior.
In addition to her mentor, Surabhi has her younger sister, who possesses exceptional marketing skills and guides her in navigating the industry. There are also other individuals who made a significant impact on her life and business.
To Connect-
To learn more about Meraki Brand Solutions and to experience various offers and opportunities provided by them visit https://www.merakibrandsolutions.com/ and to keep up with the Meraki Brand Solutions visit their Instagram https://instagram.com/merakibrandsolutions?igshid=MzRlODBiNWFlZA== or LinkedIn https://www.linkedin.com/company/merakibrandsolutions/
To Conclude-
Surabhi's story serves as an inspiration to aspiring entrepreneurs and individuals seeking to follow their passions. Through determination, perseverance, and a deep understanding of her craft, she has built a successful agency that caters to the unique needs of each client. Surabhi's journey taught her the power of personal connections, the importance of staying updated in a rapidly changing digital landscape, and the significance of telling a brand's story authentically.
And so, Surabhi Srivastava's story continues, as she embraces new challenges, expands her knowledge, and helps businesses thrive in the ever-evolving digital world with her unwavering passion and expertise.
"𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑦𝑜𝑢𝑟 𝑏𝑟𝑎𝑛𝑑 𝑡𝑜 𝑠ℎ𝑎𝑟𝑒 𝑦𝑜𝑢𝑟 𝑠𝑡𝑜𝑟𝑦 𝑡𝑜 𝑡ℎ𝑒 𝑤𝑜𝑟𝑙𝑑" -𝑀𝑒𝑟𝑎𝑘𝑖 𝐵𝑟𝑎𝑛𝑑 𝑆𝑜𝑙𝑢𝑡𝑖𝑜𝑛𝑠
© Copyright 2023. All Rights Reserved Powered by Vygr Media
