VOISE: Connecting Audiences through Monetization in CTV

The rapidly evolving world of technology has ushered in new opportunities and challenges for businesses across various industries. One such domain that has experienced substantial growth is the Connected TV (CTV) industry, now worth over $26 billion globally. In India, where television remains a prominent entertainment source, the CTV market is largely untapped, presenting significant potential for monetization. In this article, we delve into the journey of VOISE, a company Co-Founded by Mr. Vinu Nair (CEO) and Mr. Atique Bandukwala (CRO), which aims to connect Smart audiences and revolutionize the CTV monetization landscape.

Story of VOISE-

VOISE's inception is sparked by the realization that India's CTV market has not yet seen substantial monetization efforts. As more Indians adopt digital media consumption through platforms like YouTube, TikTok, Instagram, and Facebook, traditional linear TV viewership is experiencing a decline. This shift has opened up new possibilities for CTV monetization, as millions of Indian households have embraced Smart TVs.

The Co-Founders, Vinu Nair and Atique Bandukwala observed the potential of CTV monetization while working in different fields. Together, they recognized the opportunity to leverage the power of data and technology to transform CTV into a revenue-generating space for brands and advertisers.

What does VOISE offer-

VOISE’s platform offers users the ability to curate their viewing experience and choose the advertisements they wish to see, essentially becoming their own affiliates. This shift from passive ad consumption to active participation offers viewers more relevance and control over their ad experiences.

The CTV industry has brought with it challenges and opportunities. As Free Ad-Supported Television (FAST) is gaining prominence, traditional linear televisions are facing stiff competition and are on a steep decline. VOISE has seized this opportunity to engage audiences on CTV, tailoring advertisements based on their preferences and consumption patterns. This level of personalized targeting differentiates VOISE’s CTV offering from other advertising platforms.

VOISE’s platform allows users to make choices about the ads they view, creating a two-way interaction where consumers feel valued and engaged. Brands also benefit from this interaction, gaining insights into consumer behavior and preferences

VOISE's user journey commences from the moment a viewer turns on their Smart TV. The main screen provides personalized recommendations based on past viewing behavior. While offering access to popular OTT platforms like Netflix and Amazon Prime, the main screen also features FAST channels, where monetization opportunities arise between content choices.

Mission and Vision of VOISE-

VOISE seeks to go beyond conventional advertising, recognizing that true monetization involves more than just displaying ads to viewers. While advertisements are a crucial component of revenue generation, VOISE aims to provide a comprehensive solution that empowers both brands and consumers alike.

The hesitation among brands to explore newer monetization avenues beyond traditional advertising remains an obstacle. VOISE's vision extends beyond mere ads, seeking to educate brands about the potential for multifaceted monetization and the impact of consumer participation in enhancing brand affinity.

Strategy of VOISE-

In tier 3 and tier 4 cities, as well as rural areas, a highly tech-savvy audience emerges, with many users owning Smart TVs. VOISE recognizes the value of data derived from user interactions with CTVs, which enables targeting and tailoring ads based on individual household preferences.

Advertisements are strategically placed to match viewers' interests, contributing to a seamless and relevant ad experience. VOISE's approach aims to eliminate the perception of ads as a distraction and, instead, transform them into valuable content for viewers.

VOISE seeks to partner with brands, manufacturers, and advertisers to drive monetization and empower consumers. By March 2024, the company aims to achieve its global objectives and foster an ecosystem where all stakeholders benefit from CTV's revenue-generating capabilities.

Future of VOISE-

As VOISE continues to expand its presence, its goal is to become a global player in the CTV monetization arena. With India's market potential and a commitment to offering a comprehensive one-stop solution, VOISE envisions transforming the CTV ecosystem in the country.

To connect-

Website- https://www.VOISE.in/

LinkedIn- https://www.linkedin.com/company/VOISE-insights-technologies-pvt-ltd/

To Conclude-

VOISE's journey exemplifies how an innovative approach to CTV monetization can transform the traditional advertising landscape. By understanding the power of data, user interactions, and consumer participation, VOISE connects Smart audiences and brands, creating a win-win scenario for both. As the CTV industry continues to grow and evolve, VOISE stands at the forefront of driving meaningful monetization and revolutionizing the way brands engage with their audiences on Smart TVs.

"𝐵𝑒𝑙𝑖𝑒𝑣𝑒 𝑖𝑛 𝑡ℎ𝑖𝑛𝑘𝑖𝑛𝑔 𝑜𝑢𝑡𝑠𝑖𝑑𝑒 𝑡ℎ𝑒 𝑏𝑜𝑥 𝑡𝑜 𝑑𝑒𝑙𝑖𝑣𝑒𝑟 𝑟𝑒𝑠𝑢𝑙𝑡𝑠 𝑡ℎ𝑎𝑡 𝑒𝑥𝑐𝑒𝑒𝑑 𝑒𝑥𝑝𝑒𝑐𝑡𝑎𝑡𝑖𝑜𝑛𝑠." - 𝑉OISE