Jammu and Kashmir is a region renowned for its stunning natural landscapes and rich cultural heritage. With the G20 summit coming up, the region sees an opportunity to showcase its tourism potential to the world. Syed Abid Rashid Shah, the Secretary of Tourism, suggests that the visiting delegates have the potential to serve as ambassadors in promoting the region as a worldwide tourist destination. The Jammu and Kashmir government is introducing new initiatives and attractions, including a hot air balloon and trekking expedition at Zabarwan Park, to prepare for the summit. Renowned tourist attractions, including the Dal Lake, Mughal Gardens, and Gulmarg ski resort, are already situated in the area. The government aims to establish Jammu and Kashmir as a prominent global tourist destination with the assistance of the international community. The G20 summit provides an opportunity to highlight the region's tourism potential. Jammu and Kashmir is determined to continue working towards achieving this objective by introducing new initiatives and attractions.
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