Lok Sabha election 2024: Meta reveals a 'comprehensive' plan to combat misinformation

Meta stated that it will allow an India-specific Elections Operations Centre to detect potential risks and take immediate action in real-time across the company's many applications. Meta further stated that professionals from a variety of departments inside the firm, including data science, engineering, research, operations, content policy, and legal teams, will come together at its operations center dedicated to India.

The social media behemoth also mentioned that it has a voluntary code of ethics adopted in 2019 that allows the Election Commission of India (ECI) a "high priority" channel for reporting illegal information. This indicates that the two organizations collaborate closely.

Meta combats misinformation

Meta's plan of action against misinformation

According to Meta, the most harmful kinds of false information are already eliminated, including anything that would prevent people from voting or cause impending violence or injury. However, based on feedback from its "local partners," the business will also remove anything linked to unfounded allegations that a member of one faith is physically abusing or harassing a member of another religion.

In addition, the parent corporation Facebook intends to facilitate fact-checkers ability to locate and rate election-related content while also growing its network of independent fact-checkers. Meta announced that it will utilize keyword detection to streamline the process of rating false material for fact-checkers.

Fact-checkers will be able to mark content as 'altered', indicating that the audio, video, or photograph has been 'made, modified, or transformed'. After being marked as modified, the post will show up less frequently in Facebook's feed and be hidden on Instagram.

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