The launch of broadcast channels on Facebook and its messaging service Messenger was announced by Meta on Wednesday. Though it does not facilitate sending reply messages in return, channels let users address all of their followers at once and invite them to participate in polls or share opinions. WhatsApp Broadcast channels, which were first introduced on Instagram, will then be added to Pages on Facebook so that page admin may "engage with their communities," the company stated. Although this feature is still in testing, it should be available in a few weeks. Individuals and businesses both can use channels. According to Meta, channels are also available from celebrities like Hrithik Roshan and Shilpa Shetty Kundra, as well as Netflix and the International Cricket Council. On Facebook and Messenger, broadcast channels are treated differently from private messaging because they are public and discoverable conversation experiences as well. We have tools and reviewers to help us find, examine, and remove broadcast channel content that does not comply with our Community Standards – frequently before anyone notices it, as stated in Meta's post
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Public figures and creators can speak with their fans directly thanks to this feature. Channels support a variety of content, including text, images, polls, and reactions. Only the channel's creator can post messages on channels, however viewers can reply to messages and vote in polls.
They will receive a one-time prompt asking their followers if they want to join after they have established a broadcast channel and shared their first message. Users can subscribe to broadcast channels straight from a Page's profile on Facebook, at which point they will get notified whenever a message is sent. You can, of course, choose to silence these alerts while staying in the channel.
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