The European Union (EU) has initiated an investigation into TikTok over suspected breaches of transparency and obligations to protect minors. This move, which began on Monday, marks one of the first investigations under the EU's new Digital Services Act (DSA).
Why is the EU Investigating TikTok?
The investigation into TikTok, a popular social network among young people, is part of the EU's efforts to ensure online platforms comply with regulations that protect minors. Thierry Breton, the EU's Internal Market Commissioner, highlighted TikTok's significant role in reaching millions of children and young people and emphasized the platform's responsibility in protecting minors online.
The DSA, which came into effect in April last year, requires platforms to manage various risks, including those related to mental well-being and the rights of children. It also prohibits the use of minors' data for targeted advertising. If TikTok is found to have breached these rules, it could face fines of up to 6% of its global annual revenue.
Areas of Focus for the Investigation
The investigation will focus on several key areas, including advertising practices, access to platform data, and measures taken to protect users from harmful content. Of particular concern is TikTok's algorithm and its potential to lead to addiction. The EU also aims to assess the impact of TikTok videos on radicalization processes and ensure that minors are effectively protected from inappropriate content.
TikTok's Response and Ongoing Efforts
In response to the investigation, TikTok has stated that it is working to protect minors online. The platform has implemented features and settings to protect teenagers and prevent under-13s from accessing the platform. TikTok has expressed its commitment to working with experts and the industry to ensure the safety of young people on its platform.
Next Steps and Potential Consequences
The EU's investigation into TikTok is ongoing, with no set deadline for its completion. The DSA gives Brussels the authority to impose heavy fines on digital firms found to violate its rules. Penalties can include fines of up to 6% of a company's global revenue, and in severe cases, platforms can be blocked in the EU.
As the investigation progresses, regulators will continue to gather evidence to determine whether TikTok has complied with the DSA's requirements. The EU remains steadfast in its commitment to protecting the physical and emotional well-being of young Europeans and ensuring that online platforms fulfil their obligations to protect minors.
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