Apple’s Worldwide Developers Conference (WWDC) 2025 was all about change—at least on the surface. The tech giant wowed audiences with its new “Liquid Glass” design, a visual overhaul that brings a shiny, glass-like look to iPhones, iPads, Macs, and more. But while the design is getting a futuristic upgrade, Apple’s much-anticipated AI-powered Siri remains missing in action, leaving some fans and experts wondering about the company’s artificial intelligence ambitions.
What Is the ‘Liquid Glass’ Design?
At this year’s WWDC, Apple introduced its most dramatic software redesign in over a decade. The new “Liquid Glass” look will roll out across all major Apple platforms this fall, including iOS 26, iPadOS 26, macOS Tahoe 26, watchOS 26, tvOS 26, and visionOS.
So, what makes Liquid Glass special? Imagine the screen on your iPhone or Mac looking as if it’s made of real glass—shiny, transparent, and able to reflect and refract the colors and light around it. As you swipe and tap, the interface morphs and shimmers, creating a sense of depth and movement. App icons, toolbars, and even the lock screen now have translucent layers and rounded corners, making everything feel more alive and interactive.
Apple’s design chief, Alan Dye, called it the company’s “broadest design update, ever,” and explained that the new look is possible thanks to the power of Apple’s own chips, which can handle the complex graphics and effects. The design draws inspiration from visionOS, the software behind Apple’s Vision Pro headset, but now brings that futuristic vibe to all devices.
Why Is This a Big Deal?
Apple has changed its design style only a few times in its history. The original iPhone had a “skeuomorphic” design, which made apps look like real-world objects. In 2013, Apple switched to a flat, colorful look with iOS 7. Now, with Liquid Glass, Apple is adding a new layer of depth and realism, making the digital world feel more natural and immersive.
This isn’t just about looks. Apple says the new design helps users focus better on content, making apps and information easier to see and interact with. It also sets the stage for future hardware, including rumors of a special “Glasswing” iPhone in 2027 that may feature curved glass sides and almost no borders.
What About AI and Siri?
While the new design stole the show, many people were expecting Apple to make a big leap in artificial intelligence, especially with Siri, its voice assistant. In recent years, rivals like Google and Microsoft have added powerful AI features to their products, making virtual assistants smarter and more helpful.
At WWDC 2025, Apple did announce some new AI tools and features across its platforms, such as better visual intelligence and improved app experiences. However, there was no major update to Siri—no new voice, no breakthrough AI abilities, and no sign of the rumored “AI Siri” that could challenge competitors. For now, Apple seems to be focusing on making its devices look and feel better, rather than leading the AI race.
Apple’s Strategy: Beauty Over Brains?
Apple’s approach this year highlights a classic strategy: focus on what makes its devices unique and desirable. The company is betting that people will love the new look and feel of their devices, even if they have to wait a bit longer for smarter AI features.
This move is both bold and cautious. On one hand, Apple is showing that it can still surprise and delight users with stunning design. On the other, it risks falling behind if AI becomes the main way people interact with their devices. CEO Tim Cook seems confident that Apple can catch up in AI when it’s ready—and that its fans will stick around for the ride.
What’s Next?
Developers can try out the new Liquid Glass design right now, with public beta versions coming soon. The final updates will arrive this fall, likely alongside the iPhone 17. As for AI Siri, the wait continues.
A Shiny Future, But Questions Remain
Apple’s Liquid Glass design is a clear sign that the company is still a leader in making technology beautiful and easy to use. The new look is sure to turn heads and make old devices feel new again. But as the world gets more excited about artificial intelligence, Apple’s choice to hold back on a major Siri update leaves an open question: Can style alone keep Apple ahead, or will brains soon matter more than beauty?
With inputs from agencies
Image Source: Multiple agencies
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