The International Cricket Council (ICC) has announced an important partnership with Mastercard, designating the financial powerhouse as a Global Partner for the eagerly awaited ICC Men's Cricket World Cup 2023. This elite event, which is slated to take place in India from October 5 to November 19, 2023, is sure to enthrall cricket fans all over the world.
By creating exclusive experiences for its cardholders and customers, Mastercard, which is well known for its engagement in sporting sponsorships, plans to build on its legacy. The alliance is well-positioned to provide unmatched opportunities with a range of advantages. Mastercard wants to improve the cricket experience for its customers, offering them a 24-hour pre-sale window and unrivaled access on game days.
The opportunity for Mastercard cardholders to interact with cricket icons is one of the collaboration's main points, and it is certain to pique the interest of ardent fans. The Men's Cricket World Cup trophy will be brought within arm's reach for these loyal fans, adding to the appeal.
Mastercard is launching an exciting flagbearer program for cardholders between the ages of 12 and 18, giving younger generations the chance to take part in this famous event.
Mastercard's partnership with the ICC highlights the company's commitment to cricket, which is emphasized by its extensive international sports sponsorship portfolio, which includes illustrious organizations like the PGA Tour and the UEFA Champions League.
Geoff Allardice, the chief executive of the ICC, expressed his joy at the collaboration and promised that it would improve the cricket-watching experience for fans throughout the world. The ICC's partnership with Mastercard is evidence of its dedication to providing outstanding experiences for cricket fans worldwide.
Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard, expressed his enthusiasm for this endeavor. He acknowledged the enormous popularity of cricket, particularly in South Asia and India, and argued that the partnership would give supporters unparalleled access to their beloved sport.
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