Kapture CX, a renowned customer support automation platform driven by artificial intelligence, has recently obtained $4 million in additional funding for its Series A round (A1). This investment, led by esteemed private equity fund India Alternatives, builds upon the previous $4 million funding contribution from Cactus Venture Partners.
The recently obtained capital will be used for global expansion, strengthening product capabilities, and advancing cutting-edge AI technologies. Kapture CX plans to utilize these funds to lead the way in creating innovative and personalized customer experiences.
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About Kapture CX:
Founded in 2014 by Vikas Garg and Sheshgiri Kamath, Kapture CX is a highly regarded Software as a Service (SaaS) platform specialising in customer support automation. The platform places strong emphasis on enabling personalized customer interactions, providing users with a seamless way to gather and organize all prospect interactions in one unified platform. Notable industries served include internet companies, retail (both online and offline), travel, banking, financial services, and consumer durables.
International Operations and User Base:
The Bengaluru-based company, which has a strong on-ground presence in five countries including the USA, UAE, Indonesia, Philippines, and India, is honoured to serve esteemed enterprise clients such as Nykaa, Meesho, BigBasket, Tata 1MG, Reliance, Unilever, and ITC.
Founders- Vikas Garg and Sheshgiri Kamath (PC: LinkedIn)
Prior investments and current goals:
The holding entity, Adjetter Media Network Pvt Ltd, supporting Kapture CX, experienced a remarkable 44% increase in operating revenue, from Rs 20.79 crore in FY22 to Rs 30.30 crore in FY23. However, according to the company's financial statement with the Registrar of Companies (RoC), the profit decreased to Rs 13.43 lakhs in FY23 compared to Rs 1.06 crore in FY22.
Market Competence:
In a highly competitive market with strong contenders such as Fresh Works, Zoho, and Salesforce, Kapture CX continues to maintain its distinct position, ready for global expansion and further technological advancements.
Conclusion:
In conclusion, Kapture CX's recent funding infusion highlights its dedication to transforming customer support through groundbreaking AI technologies. With a robust worldwide presence and a strong emphasis on tailored interactions, the company maintains a significant role in a fiercely competitive market. By expanding its influence and improving product capabilities, Kapture CX is in a favourable position for ongoing success in the ever-evolving realm of customer support automation.
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