According to the news, Meta would no longer offer its "Reels Play incentive programme" to American producers on Facebook and Instagram.
The Business Insider reported, the programme used to pay out to content producers when their films reached a particular number of views. "We are evolving the test of our Reels Play bonus on Instagram and Facebook as we focus on investing in a suite of monetisation solutions to help creators earn steady streams of income," a Meta spokesperson, was quoted as saying.
"We will stop extending new and renewed Reels Play deals for creators on Facebook and for US creators on Instagram at this time," it added.
However, the company confirmed that any ongoing Reels bonuses that a creator has signed up for will be honoured for the next 30 days, according to the report.
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