India's state broadcaster, Prasar Bharati, has said that it will show the T20 World Cup on its DD Free Dish service. The tournament will take place in the West Indies and the United States. This is part of Prasar Bharati's plan to cover more big international sporting events around the world. In addition to the T20 World Cup, Prasar Bharati will also show the results of the French Open and Wimbledon tennis tournaments in 2024, as well as the Paris Olympics Games in 2024.
The news came from Shri Gaurav Dwivedi, CEO of Prasar Bharati, during a meeting with reporters in New Delhi. Live, delayed live, and highlights of different events are all on the broadcast schedule. Prasar Bharati has signed deals with major international sports organizations such as the NBA and PGTA to air their shows on DD Sports, its sports station. The DD Sports Channel already broadcasts NBA 2K League games, a renowned e-sport.
Prasar Bharati is in advanced talks with a number of sports organisations and companies to show a number of sports leagues and properties on its sports channel. The group wants to form partnerships that will help it cover more sports and give its fans a wider range of events to choose from.
DD Sports has put on and broadcast many multi-sport events across the country in the past year, such as the Khelo India University Games, Khelo India Youth Games, National Games,Khelo India Winter Games and Khelo India Para Games. Many important private stations in India also received the feed of these games.
Doordarshan, a division of Prasar Bharati, curated the global broadcast of cricket matches from the Hangzhou Asian Games in China, which broadcasted on television across numerous Asian nations. Doordarshan also had the rights to show the Indian Cricket Team's tour of the West Indies in August 2023 on TV, and they provided analysis in a number of languages.
Prasar Bharati's decision to broadcast the T20 World Cup and other major global events on TV demonstrates its commitment to expanding its sports offerings on its channels. Prasar Bharati wants to give its viewers a complete sports watching experience. It is in talks with global sports organisations to show different sports leagues and has formed partnerships with these organisations.
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