In the bustling city of Gurgaon, nestled within the dynamic world of design and branding, stands a visionary entrepreneur who has redefined the boundaries of creativity and motherhood. Meet Sugandhi Luthra, the founder of SilverTree Design Studio, who has woven her passion, skills, and life experiences into a remarkable narrative of success.
Sugandhi Luthra's story begins with her deep-rooted connection to design and philosophy. Armed with a background in Communication Design, validated by Nottingham Trent University, and a Post Grad Diploma in Management - Retail & Marketing from Symbiosis University, Pune, Sugandhi embarked on a journey to fuse her creative prowess with her spiritual inclinations. She believes that within each of us resides a creative chakra that sparks powerful communication. Every intricate detail she crafts is a conscious decision linked to the holistic vision of her work.
The birth of SilverTree Design Studio was not just a business endeavor; it was a mission to make brands shine with distinction. With over 15 years of experience, Sugandhi's expertise encompasses Brand Communication, Client Service & Relationships, Event Management, Social Media Marketing, and innovative strategies that amplify marketing tactics' worth. Her studio, SilverTree, is an independent creative haven that meticulously develops visual communication solutions for both small and large companies, leaving a responsible and impactful footprint.
Sugandhi Luthra challenges stereotypes, asserting that multitasking is a natural ability of women. She believes that just as goddesses are depicted with multiple hands, women inherently excel at juggling multiple responsibilities. While admitting that it can be overwhelming at times, she finds empowerment in her innate multitasking skills, which fuel her dynamic approach to work and life.
Sugandhi's journey isn't without hurdles. She confronted societal stereotypes that suggested motherhood would hinder her ability to excel as an entrepreneur. Rather than succumbing to these assumptions, Sugandhi embraced her identity as a "mompreneur" with pride. She resolved to prove that motherhood could be a wellspring of strength, propelling her toward business success. To overcome credibility challenges, she committed herself to constant learning, evolving into a social media specialist and creative virtuoso.
In her pursuit of Ikigai – the Japanese concept of discovering one's purpose and deriving fulfillment from it – Sugandhi realized that authenticity was her true path to success. By infusing her personal experiences as a mother into her brand identity, she created a unique, relatable voice that resonated deeply with her audience. Following the principles of Ikigai, she embraced her work with love and passion, nurturing both her business and personal growth.
Sugandhi acknowledges that maintaining a work-life balance is a challenge many face. Drawing wisdom from Ikigai, she emphasizes the importance of detoxing the mind and body, finding enjoyment in life, and being content with one's actions. By enjoying the journey and aligning with the universe's flow, she believes individuals can achieve harmony in their personal and professional lives.
Sugandhi's journey has been made smoother by the unwavering support of her husband, who recognized her potential and encouraged her to pursue her passions. This support extends to her professional sphere, where she now empowers influencers and content creators, fostering a mutually supportive environment.
For aspiring entrepreneurs, Sugandhi offers invaluable advice. She advocates for building a comfortable space for self-discovery before venturing outside one's comfort zone. Embracing failures, seeking continuous learning, setting flexible goals, and cultivating a gullible mindset are all key principles she imparts. She underscores the significance of mentorship, highlighting how it guides one's brand journey and aids in assessing progress.
Sugandhi Luthra's story is one of perseverance, empowerment, and creative brilliance. As the driving force behind SilverTree Design Studio, she stands as a testament to the extraordinary outcomes that emerge when passion, authenticity, and determination converge. Her journey embodies the essence of combining professional success with personal growth, an inspiration for all who aspire to carve their own paths in the world of entrepreneurship.
Sugandhi Luthra,
Founder of SilverTree Design Studio
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