GCCI and GIM to organize advance marketing conclave

In our business industry, may it be business of product or service, the first and foremost thing required is 'Marketing'. Strong marketing strategies lead your business to a good position. For successful advertising and sales of any product or service, marketers need to have a finger on the pulse of their consumer behaviour. One wrong marketing strategy can put your business into trouble. But when we plan a strategy for our startup, we get confused between marketing, advertising and sales. It's difficult for us to differentiate between these and, therefore, we can't provide a better solution to problems we face. There are many such people who have their own startups facing these challenges while planning their strategies. For all those and others who are planning to get into the business field, here is the fantastic opportunity they should not miss.

GCCI

The Goa Chamber of Commerce & Industry and the Goa Institute of Management are collaborating together and they have arranged a one-day marketing convention featuring the topic, 'Future of Marketing: Challenge and Opportunities in Hospitality, Retail and Service Sector'. This will be a 6-hour long session on July 28 which offers direct interaction with market expertise in hospitality, retail and the service sector. Within this, the conclave will focus on socially responsible marketing, marketing ecosystem, consumer insights and marketing in the online environment.

Event Speakers :

The event will have 11 experts from different backgrounds to guide the participants. Speakers at the event include-

Dr. Ajit Parulekar, director of GIM, is professor of marketing and health care management and has taught in various business schools. He will clarify the context of the entire topic of the conclave.
Dr. Shantanu Prasad, associate professor at GIM, teaches and trains post grad students about marketing analytics and research. At the event, he will conduct a session on Marketing in an online environment.
There will be a session on socially responsible marketing, which will be conducted by Prof Shawn Coutinho, associate professor in GIM and also an expert in brand management and sales.
Dr. Mauli Soni, PHD holder in international marketing and luxury marketing, will guide about the evolving marketing ecosystem.
Dr. Yukti Sharma, assistant professor at GIM, specialized in nexus marketing, development research and information system, will elaborate on consumer insights.
Mr. Ralph de Souza, immediate president of GCCI, will conduct an important session on the main topic of the future of marketing.
GCCI retail and wholesale trade committee's chairperson, Mr. Hari Kaul, an extensively experienced person, will clarify about the top challenges and opportunities in the retail industry.
Mr. Lalit Saraswat, CEO of a digital marketing company, Sancoale Technologies, will conduct a session on challenges and opportunities in digital marketing.
An expert in the luxury hospitality industry, Mr. Saurabh Khanna, general manager of The Park Hotels, will talk thoroughly about marketing in the hospitality industry.
Partner in Tan Estates, Mr. Jack Sukhija, who has immense knowledge of the tourism industry as well as field experience, will explain the challenges and opportunities in service industries.
Mr. Nikhil Brid, general manager of Crown Goa, who is a hospitality professional, will cover the hospitality sector in detail.

This is indeed going to be a knowledgeable and helpful assembly for all the participants.

The organizers of this event are two major institutions in Goa, one which provides education and another which provides experience. The GCCI has made a major contribution to shaping Goa's economy and trade. Also, the management institution has the best of the best educational plans for students. This collaborative work of these two institutions in Goa is a win-win opportunity to grow our business in the right direction. Now it's ourturn to grab this opportunity.