Vygr Joins riidl Somaiya: A Leap Toward India’s Content-Tech

Vygr, one of India’s most dynamic media-tech platforms, is now officially incubated at riidl Somaiya Vidyavihar University — a technology park supported by the Department of Science & Technology; BIRAC, Department of Biotechnology, Ministry of Science & Technology; Ministry of Electronics & Information Technology; DPIIT, Ministry of Commerce & Industry, Government of India and Maharashtra State Innovation Society, Government of Maharashtra.

Vygr which is India’s fastest-growing human-led content platform has now entered its destined phase: going from storytelling to infrastructure-building. The incubation marks a decisive leap toward product innovation and scaling India’s content-tech ecosystem.

Founded by Sonam Bhagat, Vygr is reimagining the future of information by empowering creators to deliver human-generated, human-curated content in an age of AI overload. The incubation at riidl (Research Innovation Incubation Design Laboratory) marks a significant milestone in Vygr’s journey, granting access to funding support, a rich ecosystem of mentorship, infrastructure, and academic collaboration.

“Being incubated at riidl Somaiya Vidyavihar University is more than recognition — it’s a launchpad,” said Sonam Bhagat, Founder of Vygr. “It gives us the tools, space, and ecosystem support to create meaningful infrastructure for creators, brands, and knowledge consumers alike. We’re thrilled to be incubated at riidl, a space that has nurtured some of India’s most impactful startups. This is a strong validation of our vision to build a new-age content platform that brings quality, trust, and creator-powered narratives back into focus,” she added.

“Original, human-led content especially in hyperlocal contexts is intensive and expensive,” added Abhishake Das, Co-Founder and Head of Content at Vygr. “This incubation helps us go beyond execution, into enablement supporting creators and brands with smarter tools and scalable systems.”

Vygr’s Media-Tech Focus Includes:

AI-enabled, human-led curation for news and knowledge flows
Personalised content experiences in 120+ Indian languages
Creator tooling & plug-and-play content ops infrastructure
Advanced analytics to track reach, ROI, and monetization for brands

Backed by riidl Somaiya Vidyavihar University’s robust innovation ecosystem, Vygr is now building the backend of India’s content economy — tech-enabled, creator-first, and future-focused. As part of this incubation, Vygr will deepen its focus on scalable creator tech, expand its educational initiatives in partnership with institutions, and drive regional creator employment through AI-powered workflows.

Gaurang Shetty, Chief Innovation Catalyst at riidl Somaiya Vidyavihar University shares, “We are actively nurturing tech startups like Vygr that are building for India’s fast-growing creator economy — now recognized as a significant part of the Media & Entertainment landscape. As per industry reports, the creative industry in India is valued at over $30 billion and provides employment to nearly 8% of the workforce. We see immense potential in supporting citizen-led innovation and digital-first platforms shaping this future.”

About riidl Somaiya Vidyavihar University:

riidl Somaiya Vidyavihar University has been bestowed with the National Award for the year 2020 in the Emerging Technology Business Incubator category by the Department of Science and Technology, Government of India.

riidl Somaiya Vidyavihar University supports the creation and incubation of early-stage companies from ideation to commercialization by providing them with resources, labs, facilitating government grants, investor connections, funding and mentorship. It has incubated over 300 startups and facilitated in creating 1000+ jobs and internship opportunities while the total revenue generated by the startups is over INR 400 Cr.

riidl has facilitated early prototypes of INDRA Water, Square Off, GetSwipe among others. Also, our startup Kustard was instrumental in building Zepto’s first version (KiranaKart back then).

The leadership team of riidl has contributed to national innovation policy through being Governing Board members of ISBA, Indian Merchant Chamber, BIRAC and DST committees.

As Vygr steps into this next chapter, the mission is clear:

To design the infrastructure for India’s content economy — powered by tech, led by humans, and built to scale.

About Vygr:

Vygr is a creator-first, human-curated content ecosystem building premium digital properties across news, culture, lifestyle, and knowledge. With a growing network of creators and brands, Vygr focuses on trust, depth, and community-powered storytelling.