Lux Cozi's Ad is featuring Jacqueline Fernandez in an attempt to break gender stereotype ?

Lux Cozi's most recent advertising campaign features Bollywood star, Jacqueline Fernandez.

The brand has launched a brand-new television commercial campaign titled "Yeh Nahi Toh Kuch Nahi," which was directed by Gauri Shinde and produced by Yellow Beetle Films.

lux cozy ad

The TV commercial opens with Jacqueline Fernandez organizing her partner's clothes in the closet in a bedroom. She comes across his vest while doing so, and she starts to think about him. 

Then, she is shown looking excited, grooving, and dancing with her partner's vest until the doorbell rings. She walks over to the door with a subtle smile. As the Lux Cozi tagline appears on the screen, Fernandez can be seen standing with the man in the back shot.

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