What is CosMc's? - McDonald's new brand of restaurants

A buzz is building as McDonald's gears up to launch its highly anticipated spinoff, CosMc's, set to transport fast food aficionados back in time while offering a taste of the future. Here's a sneak peek into what's on the horizon for this nostalgia-packed venture.

CosMc - McDonald's new brand of restaurants

The Concept

CosMc's embodies a fresh take on McDonald's, blending its iconic essence with a distinct, cosmic personality. Drawing inspiration from the late '80s and early '90s character "CosMc," known from McDonald's vintage ads, the restaurants will radiate space-themed vibes—a nod to an era that's proven successful for the chain. Recent nostalgic ventures, like adult Happy Meals and the return of beloved characters like the Hamburglar and Grimace, have set the stage for this cosmic revival.

CosMc - McDonald's new brand of restaurants

The Debut

While the exact launch date remains under wraps, McDonald's CEO hinted at more details during the year-end Investor Day. For now, fans eagerly anticipate the limited opening of CosMc's in early 2024.

CosMc - McDonald's new brand of restaurants

Meet CosMc's

This alienesque character, absent from McDonald's for over three decades, made a memorable appearance in a 1987 commercial. Sporting a chrome suit with multiple arms and antennae atop its head, CosMc arrived on a trade mission from outer space, engaging in quirky exchanges with Ronald McDonald and company. McDonald's plans regarding CosMc's return to the restaurants alongside this launch remain a tantalising mystery.

CosMc - McDonald's new brand of restaurants

The CosMc's Menu

While McDonald's hasn't officially unveiled the CosMc's menu, glimpses from an upcoming location in Illinois offer a tantalizing preview. A drive-thru menu teases an array of tantalizing offerings: teas, coffees, slushies, frappes, and unique "Galactic Boost" fruit drinks. From a Turmeric Spiced Latte to Churro Frappes and Sour Cherry Energy Bursts, the beverage selection entices. Food-wise, the leaked menu teases items like Spicy Queso Sandwiches, Creamy Avocado Tomatillo Sandwiches, Pretzel Bites, Savory Hash Brown Bites, and an all-day breakfast lineup featuring classics like the Egg McMuffin and McFlurry flavors making a triumphant return.

CosMc - McDonald's new brand of restaurants

Iman Jalali, a real estate investor, captured glimpses of this tantalizing menu board in Bolingbrook, close to Chicago, the site of the first CosMc's. His chance encounter revealed a sleek four-lane drive-thru adorned with digital menus, hinting at the cosmic experiences awaiting eager patrons.

As the countdown to CosMc's continues, the sneak peek has ignited anticipation, promising an otherworldly fast-food adventure steeped in nostalgia and innovation.

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