TVS Motor company goes global, make grand entry into French

OVERVIEW

Chennai-based manufacturer TVS Motor Company partners with Emil Frey for distribution in France
The partnership aims to enhance TVS's European presence and showcase its European product lineup at Salon du Deux Roues in Lyon
TVS plans to invest Rs. 5,000 crore in cutting-edge technologies across its product range
Visitors can explore TVS's dedicated zone at Salon du Deux Roues 2024

TVS Motor Company, the Chennai-based motorcycle manufacturer, is making significant strides in the French market by collaborating with the well-established Emil Frey for distribution. The partnership aims to strengthen the company's foothold in Europe, and recently, TVS showcased its European product lineup at the Salon du Deux Roues in Lyon.

Sharad Mohan Mishra, the President of Strategy at TVS, expressed that this collaboration is a pivotal milestone for the company. He emphasized the importance of engaging with enthusiasts at prestigious automotive events such as the Salon du Deux Roues to enhance the brand's visibility in France.

TVS Motor company goes global, make grand entry into French

Premium Showcase at Salon du Deux Roues

At the Salon du Deux Roues, TVS Motor Company featured its premium range of motorcycles and scooters, including notable models like the Apache RR 310, Apache RTR 310, Ronin, iQube S, X electric scooters, and the NTorq performance scooter. These vehicles have received approval for the European region and are set to hit the roads in France soon.

Mishra encouraged event attendees to visit TVS's pavilion, where they can experience the brand's engineering, quality, and design expertise. In India, the company witnessed a remarkable 33% growth in sales, with 3,68,424 units sold in February 2024 compared to the previous year.

TVS Motor company goes global, make grand entry into French

Investment in Future Technologies

In a commitment to innovation, TVS Motor Company announced plans to invest Rs. 5,000 crore in designing, developing, and implementing cutting-edge technologies across its product range. This substantial investment will cover both the two-wheeler and three-wheeler segments.

Sudarshan Venu, the Managing Director of the company, emphasized their focus on engineering and research and development. He stated,

"Our vision is to transform the quality of life of our customers and redefine the future of mobility with technology, connectivity, and cutting-edge design."

TVS Motor company goes global, make grand entry into French

Product Highlights

TVS X: The world's most advanced connected electric scooter, proudly made in India. This revolutionary machine sets a new benchmark in the global electric mobility industry with stunning design, unmatched performance, and cutting-edge tech features, carving out a new category.
TVS iQube: TVS Motor's flagship electric two-wheeler, launched in 2020, has played a key role in driving the mass adoption of EV mobility in India.
TVS Apache 310 Series: A result of a symbiotic partnership with BMW, this series stands as a testament to international collaboration in the motorcycle industry.
TVS Ronin: A 'modern-retro' motorcycle designed from the ground up, serving as a lifestyle statement inspired by the modern, new-age rider. It integrates style, technology, and riding experience to promote an unscripted lifestyle.
TVS NTORQ: A premium scooter boasting superior performance backed by TVS Racing Pedigree.