Joe Benarroch, a former executive at NBCUniversal, has joined Twitter in a position that focuses on business operations, according to sources. In an email, Benarroch expressed excitement about joining the team to "build Twitter 2.0 together." You're welcome, @benarroch_joe! From one bird to the next, the newly appointed Linda Yaccarino, CEO of Twitter, tweeted. She made no indication of the role Benarroch will hold.
Benarroch, who worked under Yaccarino, who led communication strategy for NBCUniversal's advertising and partnerships business before joining Twitter, at Comcast Corp. Yaccarino has further difficulties as a result of the appointment of Benarroch following the resignation of several executives. Ella Irwin, the head of trust and safety at Twitter, announced her resignation from the social media platform on Thursday. A.J. Brown, the director of brand safety and ad quality, reportedly made the decision to quit on Friday, according to sources.
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