Angelina Jolie, a Hollywood actress, has announced the public debut of Atelier Jolie - her fashion brand, making her the most recent celebrity to do so.
In a post on Instagram published on Wednesday, the Oscar-winning actor revealed her new fashion project.
“I’m starting something new today — a collective where everyone can create,” wrote Jolie.
“Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers, and artisans from around the world,” she added.
“It stems from my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression.”
Additionally, the brand has its own Instagram profile, where one post elaborates on its goals.
“Atelier Jolie wants to join others in their effort to democratize the fashion industry, allowing the customers to have access to a collective of emerging designers and master artisans,” it reads.
“There will also be an inclusive online resource for finding garment makers, making use of curated dead stock and vintage materials to create one-of-a-kind pieces that embody personal creativity and purpose.”
Additionally, a claim on the business website highlights diversity.
“We will bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill,” it reads.
“And as we work with global artisans and creators, we hope to help share the richness of their cultural heritage and support the development of their own businesses.”
Jolie is highly renowned for her dedication to human rights and humanitarian causes. She spent more than 20 years working for the UNHCR, which handles refugee issues and held the position of special envoy from 2012 to December 2022.
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