Aanya Wellness is a Gurugram-based brand that focuses on building and integrating a preventive healthcare ecosystem. The brand's primary focus is on mental health solutions for corporates and school students, with a strong emphasis on Natural methods of healing. The mission and vision of Aanya Wellness are to make mental and physical health easily accessible and affordable to the masses. Mr Pulkit Garg, the founder of Aanya Wellness, started the brand with the idea of creating a wellness tourism platform that would showcase the diverse wellness practices that India has to offer. However, due to the pandemic, the brand pivoted its focus toward mental health solutions, which have now become the brand's primary focus.
What is their Mission -
The mission of Aanya Wellness is to make mental health easily accessible and affordable to the masses. The brand's primary focus is on creating a preventive healthcare ecosystem that would enable individuals to manage and control their trigger points. The brand believes that mental health is a crucial aspect of overall well-being, and its services are designed to help individuals develop a holistic approach towards their mental health.
What is their Vision -
The vision of Aanya Wellness is to become a leading brand in the mental healthcare industry in India. The brand aims to create a platform that would enable individuals to access mental healthcare services from the comfort of their homes. The brand's long-term goal is to create a network of mental healthcare professionals who would work together to create a sustainable mental healthcare ecosystem in India.
Brand Strategy -
The brand strategy of Aanya Wellness is based on market feedback and the different evolution cycles that the brand has gone through. Initially, the brand started as a wellness tourism platform that aimed to showcase the diverse wellness practices that India has to offer. However, due to the pandemic, the brand pivoted towards mental health solutions, which have now become the brand's primary focus.
The brand's strategy is to create a holistic approach toward mental health by providing online counselling, sensitizing the surroundings about mental health, and enabling individuals to become self-independent. The brand believes that mental health is a crucial aspect of overall well-being and aims to create a sustainable mental healthcare ecosystem in India.
The inspiration behind Aanya Wellness was the lack of awareness and guidance around mental health in India. The brand's founder, Mr Pulkit Garg, realized that there was a gap between the normal life learnings that individuals go through and the actual stress, anxiety, and depression that they experience. The brand's inspiration was to create a platform that would enable individuals to access mental healthcare services from the comfort of their homes.
Aanya Wellness offers a range of mental healthcare services that are designed to create a holistic approach to mental health. The brand's services are divided into three levels: online counselling, sensitizing the surroundings about mental health, and enabling individuals to become self-independent.
The first level of Aanya Wellness's services is online counselling. The brand's mental healthcare professionals provide online counselling services to individuals who are struggling with stress, anxiety, and depression. Online counselling services are designed to help individuals manage and control their trigger points.
The second level of Aanya Wellness's services is sensitizing the surroundings about mental health. The brand's mental healthcare professionals work with organizations, corporates, schools, and Edu-tech startups to create awareness around mental health. The brand's goal is to break through all the dogmas and stigmas that surround mental health and create a more accepting and supportive environment.
The third level of Aanya Wellness's services is enabling individuals to become self-independent. The brand's mental healthcare professionals work with individuals to help them develop a holistic approach towards their mental health. The goal is to enable individuals to manage their triggers and emotions in a healthy way, without depending on counselling or therapy every week or month.
Aanya Wellness understands that each individual is unique, and their mental health journey should reflect that. Therefore, the brand's approach is customized according to the needs and requirements of each individual. Aanya Wellness's mental healthcare professionals work with individuals to identify their triggers, manage their emotions, and create a plan that is tailored to their specific needs.
To achieve this, Aanya Wellness offers a range of services, including online counselling, group therapy sessions, workshops, and training programs. These services are designed to help individuals develop coping mechanisms, improve their mental well-being, and lead healthier, happier life.
The brand's mission is to make mental health easily accessible and affordable to the masses. Aanya Wellness recognizes that mental health is a significant issue in India, and the stigma attached to it often prevents individuals from seeking help. Therefore, the brand's approach is focused on creating awareness and sensitizing individuals, corporates, and schools about mental health.
Aanya Wellness's brand strategy is based on market feedback and the evolution cycles that depend on customer feedback. The brand initially started as a wellness tourism platform, aimed at making India's different regions accessible for wellness tourism. However, during market research and product placement, mental health emerged as a major area of concern.
The brand pivoted towards mental health solutions and developed a completely holistic model that addresses the mental well-being of individuals from different walks of life. Aanya Wellness's approach is personalized, and the brand personifies a human being that lends an ear to listen to an individual's problems without prejudice or bias.
Aanya Wellness's initiative, 'We are Listening,' breaks through all the dogmas and stigmas that surround mental health. Individuals can call in on the platform and vent about anything and everything, and Aanya Wellness will listen. If an individual asks for a solution through the platform, the brand's experts, led by Bollywood actress Tannaz Irani, provide a holistic response to the individual's problems.
In conclusion, Aanya Wellness is a brand that focuses on building and integrating a preventive healthcare ecosystem that addresses mental health solutions for corporates, schools, and individuals. The brand's USP is based on Natural Materials, Organic ingredients and one-with-nature methods and offers a range of services that are customized according to the needs and requirements of each individual. Aanya Wellness's mission is to make mental health easily accessible and affordable to the masses, and the brand's approach is focused on creating awareness and sensitizing individuals about mental health.
© Copyright 2023. All Rights Reserved Powered by Vygr Media.
